Mike
its all about repeat business. carpets get dirty over time and its not until you have them cleaned that you see how dirty they have become. thats why people like using those images. but we wash other things before they look dirty .
I have a new tag line i starting to use that a "carpet cleaning is only half done if you dont use micro kill"
this all goes back to the training courses and how they dont cover the wider part of cleaning. they dont include surfactants types and hygiene. this is a massive mistake.
you put the NVQ or city & guilds side by side with these one day courses and you see the massive gap. no other professional would allow it. I take it we all think we are professional?
Please dont think that i am saying i am better because of city and guilds just pointing out what needs to change. surfactants are a basic must know for choice of detergents. thats why i say prochem courses are the best at moment because they present the problem and match it to the product. they dont say why just use this for that problem.
even prochem need to sort its act out. just look at their site. when you think who owns them and how big they really are.
if we want people to use carpet cleaning more and regular they need to know why. hygiene is they reason not dirt. sure as you say at the moment dirt is the reason but if some cleaners start to include hygiene in marketing then the message get though. and we all benefit.
Respects
Ian Harper
People (customers) don’t know what they don’t know
