Well just been through a thorough clean up of customers on the database. I decided to remove customers on the database that fell into the following categories:
1) canceled more than 2 occasions in the last year
2) removed customers that were marked "on hold" for various reasons (building work being done or will contact me when ready again).
3) removed drossy customers that just are not worth the effort.
my list has gone down from 300 customers to just 283.
with a new reduced turnover of £47k per year from £49,700. its made me feel a bit....blahh
. but at least i have a solid basis to build from in 2018.
i always seem to hit a peak...and kind of stay there...not this time i am ready for a big old push. By March 2019 i need to be around £80k per year. which is an extra £33k so here is my plan.
Working on the following figures:
£47,377 divided by 283 customers is an average yearly turnover of £167.41 per customer, which isn't actually that bad TBH I was quite surprised.
So to get to 80k per year turnover, starting from January 2018 to March 2019 i need an extra 195 customers
based on my figures.
15 months into 195= 13 new customers per month, every month for 15 months to March 2019. That is also depending on the following factors:
No one dies from my current list
No one cancells
and I get off my backside and canvass
So there you go. as of January 2018 i need to have at least 13 new customers to get a good start on my 15month push to 80k
And i'm going back to a 5 day week, no more 4 days (sometimes 3.5 day, due to some fridays being a half day). I consider this as my last big push in my window cleaning career; 15 years of window cleaning and i have had enough. I want to get the business to a new level where i can comfortably employ someone full time, failing this if i cant make it work thats it...im selling up and doing something else.