Thats because there's a difference between professional and image. To a lot of people that counts for something.
I picked up a job yesterday, having priced it a couple of weeks ago. Its a new build clean, so pretty much a builders clean. I quoted her £995.00. When she called yesterday and asked if we could make a start at some point soon I thought I'd ask what the others quoted. We were the most expensive it turns out by £100.00. The reason she said when I asked her why she went with us was that 'she liked us'. Why that is, make your own minds up. But I conduct myself professionally in front of customers, we look the part, the van is smart, clean and is sign written. I don't think some scaly wag would've got the job or even asked in the first place. Pouch or no pouch. Image counts as well as being professional.