[Roberto Smith]

Hi, I've read somewhere that 0.5% is the average return on flyer dropping.

Has anyone monitored the stats on their leaflet campaigns to back this up on a regular basis?

If it's accurate it would make planning expanding a lot easier. Basically, 1 customer per 200 flyers dropped?

Thanks

[colin bird]

If you get one customer from 200 leaflets ,you would be doing amazingly well.                                                                       
 I   think one customer from 1000  leaflets is more accurate,In my opinion. But having said that others will disagree.

[Smurf]

There is a chap on here called Lee that might be able to throw some light on that as he is currently in the process of a very large flyer campaign. From memory if correct I think he mentioned 1 million flyers at a cost of £16,000 which included printing and a company to deliver them over a period of time. 

[Perfect Windows]

Hi, I've read somewhere that 0.5% is the average return on flyer dropping.

Has anyone monitored the stats on their leaflet campaigns to back this up on a regular basis?

If it's accurate it would make planning expanding a lot easier. Basically, 1 customer per 200 flyers dropped?

Thanks

Yes.  Close to that over a very long period and very large numbers (200,000 or so per year, so a good sample size).  Depends upon your leaflet, of course.  Response rate is down quite a bit since the Brexit vote, though.

Vin

[Danny F]

Why on earth would u want to throw out thousands upon thousands of leaflets in the hope of getting a few customers here and there. go out and canvass. If you dont get a higher percentage rate that 0.5% il eat my shoe

[SB Cleaning]

Don't waste your time with leaflets they have a very low return.

[Roberto Smith]

I've got a new batch, I've put my prices on them a la Pryors and Perfect Windows. Hoping that will attract more of a response.

I know there are quicker ways of getting work and I'll probably canvas large houses. But I'm happy with the drip feed style of flyers too, like a slow tsunami if you drop enough.

[Mick Kent]

Hi, I've read somewhere that 0.5% is the average return on flyer dropping.

Has anyone monitored the stats on their leaflet campaigns to back this up on a regular basis?

If it's accurate it would make planning expanding a lot easier. Basically, 1 customer per 200 flyers dropped?

Thanks

Yes.  Close to that over a very long period and very large numbers (200,000 or so per year, so a good sample size).  Depends upon your leaflet, of course.  Response rate is down quite a bit since the Brexit vote, though.

Vin

what the hell has Brexit got to do with wanting a window cleaner?

[W.booler]

Some people tighten their belt when the doom and gloom merchants predict that brexit will affect the economy. 

[Mick Kent]

leaflets are only good if someone else has done a drop a few weeks before you do a canvass, Lee Pryor kindly did a drop in Bromley where I picked up 12 £20 easy access houses over 2 roads where his leaflet warmed them up for me for the taking.
canvassing always is king to gaining customers fast unless you spend thousands on leaflets which still wouldn't come close with hour to hour or back to back response rate as knocking will always win.
To get the best quality targeted customers you need to hit the sold boards, soon as the sold board is down go hit the house and explain how you already clean in the road and assume they want there's done as just moved into there nice new house, works nearly all the time unless they do it themselves or already have a cleaner in place.
A mixture of all would build a half decent foundation round in a few months, then spend years compacting and refining until its just as you want, would only use a leaflet to drop  into the houses no one is in though.

Good luck

[Susan Dean (1stclean)]

Some people tighten their belt when the doom and gloom merchants predict that brexit will affect the economy. 

these are the very type of custmers  you don't want to have on your round

[W.booler]

Some people tighten their belt when the doom and gloom merchants predict that brexit will affect the economy. 

these are the very type of custmers  you don't want to have on your round

Agreed..

[Perfect Windows]

Some people tighten their belt when the doom and gloom merchants predict that brexit will affect the economy. 

these are the very type of custmers  you don't want to have on your round

I have absolutely no opinion about who they are, why they aren't calling or if I'd want them on the round.  All I can say, categorically, is that response rates have dropped significantly from the date of the vote.  And it's a drop that hasn't happened over the same period in any of the past five years.  So something's happened to lower response rates and the timing coincides with the date of the vote.  That's the only conclusion you can sensibly draw from what I posted.

I mentioned it because the OP was asking about response rates and it's relevant.

Vin

[slap bash]

I have read this type of thread quite a few times over the years and the response to these issues.

The truth of the matter is down to the content of the leaflet.
|It should attract attention to it. if not the customer will dump.
It should be compelling to read.
If it has a practical reason to keep it, will improve your chances a lot.
Does this leaflet contain information you customer find interesting, Maybe emergency phone  numbers doctors number is the area, council numbers,  in their area? Maybe a quirky shopping list or a to -do list before going on holiday . An
information on looking after their windows from inside \Some thing like that could be of help to your customer.
Maybe a quirky way to deliver you leaflet.
If I canvas a new area the list thing works well and I welcome them to the area and wish them well with their home.
Anything for them to keep your leaflet will improve your chances a lot.
You need to be smarter than the rest of the heard. Remember you even compleit with the pitza ans take out leaflet.
The mistake we make we try too hard to get our message across .  And fail to look at it from the customers side. These are just a few reason why leaflet fails to get a response.
Hope this will help someone.

[Stoots]

I think whats on the leaflet isnt nearly as important as whether or not the householder wants a windy.

canvassing gets results quicker, but a lot  drop off over the first few cleans and the coming months and didnt really want a windy but couldnt say no on the door.

Leaflets produce customers with a much higher retention rate, and whilst canvassing will always produce results faster and cheaper, leaflet will tend to bring in the better work and provide less headaches.

[Shrek]

I think whats on the leaflet isnt nearly as important as whether or not the householder wants a windy.

canvassing gets results quicker, but a lot  drop off over the first few cleans and the coming months and didnt really want a windy but couldnt say no on the door.

Leaflets produce customers with a much higher retention rate, and whilst canvassing will always produce results faster and cheaper, leaflet will tend to bring in the better work and provide less headaches.

Totally agree , canvassing puts the customer on the spot , leaflets let the customer decide .

[Og]

I've put about 2000 out this year, got around 40 to 50 new jobs. Hitting the villages though.
Actually works better time wise than canvassing. For me.

[G Griffin]

The truth of the matter is down to the content of the leaflet.
|It should attract attention to it. if not the customer will dump.
It should be compelling to read.

I agree.
There's nothing like going to bed early on a winter's night with a ruddy good window cleaning flyer for company.

[Spruce]

Some people tighten their belt when the doom and gloom merchants predict that brexit will affect the economy. 

these are the very type of custmers  you don't want to have on your round

I have absolutely no opinion about who they are, why they aren't calling or if I'd want them on the round.  All I can say, categorically, is that response rates have dropped significantly from the date of the vote.  And it's a drop that hasn't happened over the same period in any of the past five years.  So something's happened to lower response rates and the timing coincides with the date of the vote.  That's the only conclusion you can sensibly draw from what I posted.

I mentioned it because the OP was asking about response rates and it's relevant.

Vin

Motor trade used car sales have also seen a significant drop in sales since Brexit in the greater Teesside area. A friend of mine owns a number of used car stands rented out to different business owners. He popped into the used car stand we were cleaning last week and particularly blamed Brexit. He made no mention of the steel works closure though as also being to blame.

I got the feeling that the new side is also suffering. Whilst we were cleaning the sales manager of a main dealership in Guisborough walked past the stand several times casting a beady eye over the stock and making mental notes of pricing and stock holding.

We clean a pub in the Moors which has also seen a significant drop off of business this year. They survive on the tourist trade which has been hard hit in the general area.

We have had very few new enquiries this year. The odd one of two haven't been worthwhile tbh.

-

[Smurf]

I suppose you would get a lot more intrest per houshold if a flyer covers all the services you offer.
For instants an exterior property cleaning firms would be more likely to gain more work per flyer being a one stop shop and all that than just a window cleaner I would have thought.