But the price is only being implemented because he's going VAT registered. Thats how it is with any business that charges VAT.
Charge for the service or goods provided + VAT charge. You're playing with words in reality Sean, just twisting the scenario about. Of course we could all no doubt improve our earnings by upping our rates but we do not know if anyone will swallow those charges. If they do does then mean we ought to then smack the customer with ANOTHER 20% charge, tell them its for VAT, and see if they swallow that too. Its just games. Your price is your price, its probably different to mine, it might be the same as Bill Bloggs down the road, but if your VAT registered its gonna have a surcharge on it as well.
Go VAT registered Sean, up your rates and see if you're profit margin is down.