Hold on !!!!!!!!!!!!!!
In the 22 years I've been in this industry, one of the things that has, initially concerned me, then amused, me, is the availability of domestic products which are targeted at consumers;-
Starting with hugely successfull ( in sales terms ) VAX
I have come accross dozens of those...........in cupboards
Currently, there are a number of, so called professional machines, with heat, with brushes, with Scotchguard, and judging by B&Q, Makro, etc, they are selling well.
This will account for quite a bit of the lost business and laminate, unfortunately, is still selling.
Marketing the health benefits of carpeting won't work, as the problem is more a combination of '' ease of maintenance ''which is very difficult to argue with.
Modern attitudes and behaviour is influenced, hugely, by TV programmes and the marketing of products by IKEA, B&Q, ETC.
However, there are still a lot of people buying carpets and suites.
ROB M