This is a strange topic. I think the guys who don't understand why customers would pay a fifty per cent uplift to have their Windows done four times a year rather than 8.6 Times a year don't see things through the customers eyes.
A window cleaner is offering a service. Lots of people would rather have a less frequent service, done properly than a frequent poor service like they may have experienced in the past.
Customer value perception.
You have missed the point completely Tom, nobody is saying that a customer wont pay extra for a better service and cut
back on a few cleans to be able to afford it.
The point is if you are charging £27 for an excellent service could another cleaner not charge £15 for as good a service
and still make a well above average living even for the south of England, we all know they could.
So lets say Mrs x next door is getting the same level of service as you are giving but getting a lot more cleans per year for the same money, would your customer not be temped to jump ship ?
8 weekly is right most customers wont jump ship for the sake of a few quid but there has to be a point where people begin to
think hold on a minute I'm just being ripped off here.
To say that people are happy with a 12 weekly clean is just nonsense, they are happy with what they can afford and that's
no different with any of us.
These blow holes all have one thing in common, they don't seem to have any competition that can offer the same level of
service as themselves and its isn't worth while for anybody to try unless they are charging the same as they are.