And, the way Vin's model works. He avoids the cost conscious price buyer because his prices are on all his media. The people who want a lower price wouldn't ring him in the first place.
My prices aren't as high as those quoted but they are higher than some in my area. I got a bundle of new customers recently because one of them asked a few of their neighbours how good was their window cleaner. "He's ok" was the usual response {these are her words by the way}, she wanted a glowing reference because she and others she knew had a recent bad experience with their cleaner {no idea what}. Anyway, she contacted me from a leaflet and I got a handful of new customers, all paying considerably more than they did previously but are all literally delighted. Big smiles each time we turn up.
Sean, you obviously do a good job but lots of us don't and it's the unhappy customer who will jump ship, not the happy ones.