So Danny, I go in at top price for the job, do a great job, then every man and his dog comes along and says we will do it for half our price, customer thinks we are all the same so goes with the cheap price, finds out we are all not the same and comes running back. Been there done that, every one who switched to the cheaper cleaner normally comes back too us.
So I wait now, let all the splash and dash brigade jump in first, then go and offer spot free full frame cleaned service and bobs your uncle!
Hope this helps.