all I can say Chris your custys must love you ,
5 years running my business iv never lost a customer other then those that have moved away or died ( 2 in the last year

) even with price rises.
2 years ago I had a customer made redundant, he sold his car, cancelled his sky, got rid of nearly all his luxuries, except me! Even I was shocked at that one.
I'm not cheap for the outsides I will admit that, I won't step out of the van for less then a tenner. Wfp is what makes me money and I'm happy with what I earn. I'm in the process of buying a round so about to expand dramatically, probably have to employ someone and I fully expect them to have the same principles, look after the customer, always do a good job, be honest and fair. The business grows itself.