Youll all see soon, it's not meant to be ground breaking, it's just the missing link in squeegees that's finally been addressed, it's not going to be like the ninja, it's not a stupid gimmicky blade with aircraft grade this and carbon fibre that, it's not got bells and whistles etc,it's just a very very good squeegee, that's designed with the user in mind. Not a stupid marketing canpaign...