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lisa123

leafleting again
« on: April 06, 2006, 02:03:07 pm »
do you think it is a good time to be leafleting, with it being easter in couple weeks?
anyone leafleting or going to be this month?

*Chris Browne

  • Posts: 863
Re: leafleting again
« Reply #1 on: April 06, 2006, 02:14:18 pm »
I am not sure if theres a good time or a bad time,but just think about all that free exercise ;D

i pushed three lealets through 3 doors yesterday on my way to deliver some stock to one of our cleaners and got a quote from one of them, good ratio or what? its being at the right place at the right time ;D ;D

Chris ;)

stains-away

Re: leafleting again
« Reply #2 on: April 06, 2006, 02:22:21 pm »
 I'm about to start my leafleting campaign next week for the carpet cleaning, I'm doing 5000 a week (well, not me personally)repeated every 8 weeks, its slightly different for the carpet cleaning though as we have to constantly attract new customers, the thing being if you get your name about enough even if your services are not needed now maybe your name will be remembered, I'm going for time limited offers with offer codes to see what works and where, either way the flyer's are better out than sitting in a box

Andy

lisa123

Re: leafleting again
« Reply #3 on: April 06, 2006, 02:34:05 pm »
I have about 9-10K sitting in a box from feb that i haven't had time to do. So i'm thinking of Tuesday, hopefully if it isn't raining, and i might deliver to every shop/office that i can see in town on a nice warm evening soon.

The thing is, our leaflet is aimed more at the domestic market. Maybe i should print off 100 or so intro letters for the office and shops. and include a business card and leaflet, what do you think?

paul bruce

Re: leafleting again
« Reply #4 on: April 06, 2006, 02:35:15 pm »
Chris , regarding the leaflet ratio,once I posted leaflets to  a small row of ten houses ( oven cleaning) and got 2 jobs.Coversely i have delivered 100,s and had nothing.But as Andy says get them out there as people will keep and use in the future, bit like a Chinese or pizza menu coming through the door you dont rush to the phone but usually  keep them and use in the coming weeks.
So Lisa no good or bad time.

Paul

stains-away

Re: leafleting again
« Reply #5 on: April 06, 2006, 02:53:14 pm »
If you are aiming at shops and offices you may find that face to face contact is the best way forward, try to establish who is responsible for the budget your after and ask to meet them, if there's a lot of competition in your area you may find that they are receiving mailshots on a regular basis which will probably be thrown in the bin as a matter of course, if you are told that person is unavailable ask the receptionist/assistant if they can just scribble down that persons name and contact details, most will give it to you just to get you out of the building, I would use the flyers for targeting preferred areas for domestic work, hope this helps, Andy

P.S Leafleting in bad weather makes you appreciate the jobs more when they come in, honest ;D

Ged

  • Posts: 315
Re: leafleting again
« Reply #6 on: April 06, 2006, 07:16:43 pm »
in my opinion leafleting is a waste of time effort and money. and yes i know some people swear by 'em but have put tree loads of professionally printed leaflets and got sweet ******. I go and meet people say on an evening or weekend for domestics, people really like to see who they are dealing with and you can give them a leaflet and go through it with them if they show any interest.


Cheers Ged

*Chris Browne

  • Posts: 863
Re: leafleting again
« Reply #7 on: April 06, 2006, 07:47:53 pm »
What ive started doing and with great success is to post the flyer's with a business card stuck on as well  (get them free at vista print..well just p&p) :D...they tend to keep the card longer than the flyer...

chris ;)




www.scsf.co.uk

lisa123

Re: leafleting again
« Reply #8 on: April 06, 2006, 08:16:41 pm »
thats where i got my biz cards from, 250 for 13 quid odd. including p&p full colour, 4 i think. They look quite good.

I'm thinking of standing outside sainsburys or something and handing out leaflets, i wonder what king of reception i'd get from that.

any other ideas we could try?

stains-away

Re: leafleting again
« Reply #9 on: April 06, 2006, 09:00:17 pm »
With regards the vistaprint site has anybody managed to upload their own logo and get it correctly sized?

I'm a bit technically challenged and spent two hours last night trying to get it right without any success ;D, Andy

lisa123

Re: leafleting again
« Reply #10 on: April 06, 2006, 09:40:27 pm »
i used one of the preset ones, the blue and lilac with the blue bucket full of cleaning kit. i got fed up trying to get my own on there and just ordered the next best one.

*Chris Browne

  • Posts: 863
Re: leafleting again
« Reply #11 on: April 06, 2006, 10:08:26 pm »
thats where i got my biz cards from, 250 for 13 quid odd. including p&p full colour, 4 i think. They look quite good.

I'm thinking of standing outside sainsburys or something and handing out leaflets, i wonder what king of reception i'd get from that.

any other ideas we could try?

try the free ones lynn, basic,  but ok for pushing through letter boxes with flyers ;)



chris

lisa123

Re: leafleting again
« Reply #12 on: April 06, 2006, 10:32:23 pm »
ive just ordered 250 free biz cards, its the one with all the different coloured and shaped houses along the bottom, see where i go with these, might take a while though, i chose slow for delivery, mind you i received the last ones well before the approx 14 days delivery time. about 5 days i think it took.

stains-away

Re: leafleting again
« Reply #13 on: April 06, 2006, 11:58:19 pm »
in my opinion leafleting is a waste of time effort and money. and yes i know some people swear by 'em but have put tree loads of professionally printed leaflets and got sweet ******. I go and meet people say on an evening or weekend for domestics, people really like to see who they are dealing with and you can give them a leaflet and go through it with them if they show any interest.


Cheers Ged

Ive tried a variety of different flyers over the last few months, from full colour all singing all dancing jobs printed on 130 gsm paper down to single colour on 80 gsm and Ive found no noticeable difference in response rates,infact my best response came from 400 luckily placed leaflets that brought me in 26 enquiries which converted into 21 jobs, all from the single colour flyers with just plain text,
wouldn't it be nice to achieve those figures regularly!

On the other hand last week I put out 1700 and received 3 calls resulting in 1 job from quality leaflets, it just depends on your luck, I'd rather work this way than through local papers where theres 4 or 5 regular advertisers all competing on price,
                                                                                                               Andy

Eric H

  • Posts: 7
Re: leafleting again
« Reply #14 on: April 07, 2006, 01:35:40 am »
I went out with my wife and we posted about three hundred leaflets , we had three replies and got two good paying jobs. I have just put a half page add in a local free mag which is out this Sat, cost £49, if I can get one decent return this will more than pay for the advert. I will keep you posted on the response.
DRIVEKLEEN UK  Wet n Wild!!!!

Re: leafleting again
« Reply #15 on: April 07, 2006, 07:26:13 am »
If you are consistent with leafleting then your potential customers would think of you as an established company that they can trust.
Regards,
Arthur

Tim Downer

  • Posts: 656
Re: leafleting again
« Reply #16 on: April 07, 2006, 07:37:32 am »
Lisa, just a thought, but you may have to ask permission to give out leaflets outside a supermarket!!! Maybe i'm wrong, but may proove prodent to ask anyway. Could even leave a pile of leaflets in the staff canteen.
Staff offer......10% off first job type thing????

Tim
Tim Downer
Manager

"The difference between Ordinary and Extraordinary.....is that little Extra"

Prestige1

  • Posts: 332
Re: leafleting again
« Reply #17 on: April 07, 2006, 08:43:47 am »
Lisa
Sainsbury’s would want around £250 a day to hand out leaflets about £350 a day to canvass customers. You could do it a wait till you’re moved on.
As far as leafleting goes in my opinion it works better if you advertise and market your brand in 3 to 7 different ways. the leaflet even if its picked up read and binned its planted a sublimable message in the mind of the customer then when she sees it again in the yellow pages or a ad mag you are re-enforcing your brand image then when the customer is ready for a cleaner and she sees a full page in the yell pages she will see your company and choose you above the others! That’s how its suppose to work?
Regards Phil
Who Dares Wins

Tim Downer

  • Posts: 656
Re: leafleting again
« Reply #18 on: April 07, 2006, 09:14:00 am »
Could you get away with putting the leaflets on the windscreens of the cars in the supermarket carparks???

Tim
Tim Downer
Manager

"The difference between Ordinary and Extraordinary.....is that little Extra"

Re: leafleting again
« Reply #19 on: April 07, 2006, 09:44:15 am »
...in my opinion it works better if you advertise and market your brand in 3 to 7 different ways...

Phil,
7 different ways is a lot.  Could you specify please, just wonder if I have missed something in my advertising campaign. 
Thank you,
Regards,
Arthur