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Poll

How Much Of Your Monthly Turnover Is From Repeat Business? (Please No BS)

0% to 25%
34.5%
20 (34.5%)
25% to 50%
25.9%
15 (25.9%)
50% to 75%
31%
18 (31%)
75% to 100%
8.6%
5 (8.6%)

Total Members Voted: 55

Voting closed: July 29, 2014, 04:42:13 pm

ian harper

Repeat Business
« on: July 22, 2014, 04:42:14 pm »
How Much Of Your Monthly Turnover Is From Repeat Business? (Please No BS)

ian harper

Re: Repeat Business
« Reply #1 on: July 23, 2014, 07:03:23 am »
so how do you get over 75% repeat?

Shaun_Ashmore

  • Posts: 11382
Re: Repeat Business
« Reply #2 on: July 23, 2014, 07:13:19 am »
Do a very good job, sell yourself as the best and keep in contact.

Shaun

*Hector*

  • Posts: 9268
Re: Repeat Business
« Reply #3 on: July 23, 2014, 07:19:41 am »
as Shaun said ..... and have been doing it for 15-20 years...

Everyday this forum slips further from God.  :'(

Mike Halliday

  • Posts: 11581
Re: Repeat Business
« Reply #4 on: July 23, 2014, 07:25:19 am »
Polls on this subject are very misleading as they are often used as a gauge for how successful a company is,   But who is busier and making the most money someone who only gets 10% repeat business or someone who gets 75%?

You do get BS about getting all their work from repeat & reccomend business, like it's some badge of honour that they spend nothing on marketing. I know a couple of guys who are in this category, they are happy to tell you how little they spend on marketing ........but fall silent when prices are discussed or don't mention they only work 1 or 2 jobs a day.

Very few people are hitting +75% repeat business on 3-4 jobs/ 6 days a week charging premium prices,
Mike Halliday.  www.henryhalliday.co.uk

david@zap-clean

  • Posts: 684
Re: Repeat Business
« Reply #5 on: July 23, 2014, 07:48:47 am »
Very few people are hitting +75% repeat business on 3-4 jobs/ 6 days a week charging premium prices,

Based on my current average price per job (and ONLY that statistic), that would give me a turnover of around £126,000 per year.  And probably a profit of £100,000 (pre-tax).

I wish!

David @ ZapClean
www.zap-clean.com

Mike Halliday

  • Posts: 11581
Re: Repeat Business
« Reply #6 on: July 23, 2014, 07:56:03 am »
It's just me then ;D ;D
Mike Halliday.  www.henryhalliday.co.uk

Shaun_Ashmore

  • Posts: 11382
Re: Repeat Business
« Reply #7 on: July 23, 2014, 03:12:16 pm »
You're a scaliwag Mike I would buy from you  ;D

Shaun

Shaun_Ashmore

  • Posts: 11382
Re: Repeat Business
« Reply #8 on: July 23, 2014, 03:33:37 pm »
If it wasn't for repeats I'd be done for, the longer you are in business the more chance you have of repeats I've had customers that use me every 6 months and every 10 years people do still keep my number.

Shaun

adrian marsh

Re: Repeat Business
« Reply #9 on: July 23, 2014, 05:41:40 pm »
It's just me then ;D ;D

And what's wrong with 1 or 2 jobs a day Mike? I have one coming up beginning of August which will take 4 days to complete. So that's 0.25 jobs a day ;D As long as the cheque at the end of the job is big enough I'd be happy with one job a year.

Shaun_Ashmore

  • Posts: 11382
Re: Repeat Business
« Reply #10 on: July 23, 2014, 07:24:26 pm »
Is that a hard floor job?

A 4 day carpet clean means you need a truck mount.

Shaun

simonmnickson

  • Posts: 63
Re: Repeat Business
« Reply #11 on: July 23, 2014, 08:38:48 pm »
Anyone who put over 75% repeat should be named and shamed and taken out in the street and shot like (not a dog- I love dogs) A RAT !!!!!! ;)

elliott cleaning

  • Posts: 778
Re: Repeat Business
« Reply #12 on: July 23, 2014, 08:53:32 pm »
Polls on this subject are very misleading as they are often used as a gauge for how successful a company is,   But who is busier and making the most money someone who only gets 10% repeat business or someone who gets 75%?

You do get BS about getting all their work from repeat & reccomend business, like it's some badge of honour that they spend nothing on marketing. I know a couple of guys who are in this category, they are happy to tell you how little they spend on marketing ........but fall silent when prices are discussed or don't mention they only work 1 or 2 jobs a day.

Very few people are hitting +75% repeat business on 3-4 jobs/ 6 days a week charging premium prices,

Mike - your making assumptions which you can't back up with facts.

Yes, I do have a repeat/recommendations in excess of 75% - No. I don't do 3-4 jobs a day/6 days a week.  2 , sometimes 3 a day and 90% of the time 5 days a week.  Yes the turnover does reach 6 figures but alas David@zap whatever's  notion of only 20% overheads on that level of turnover is unrealistic despite the fact that advertising/marketing costs are insignificant.

Now, I accept that the prices we charge in London and the South East may be somewhat different from other parts of the country - but am I a BS'er because that is the way my business works.

There ain't nothing special about me - so I am convinced that there are plenty of others who run their business similarly and probably a number who are way beyond our level

Mike Halliday

  • Posts: 11581
Re: Repeat Business
« Reply #13 on: July 23, 2014, 09:08:06 pm »
Read the start of my last paragraph ;)

"Very few people....."

I'm not saying it's not possible but it's a rare find, but you are right  I am making assumptions, but they are based on knowing a lot of carpet cleaners,

all we can do is make assumption based on personal knowledge and my knowledge tells me it's not common to find the perfect scenario that I described
Mike Halliday.  www.henryhalliday.co.uk

dan paton

  • Posts: 492
Re: Repeat Business
« Reply #14 on: July 23, 2014, 09:11:33 pm »
Elliot out of curiosity are you the company based in Aldershot?

elliott cleaning

  • Posts: 778
Re: Repeat Business
« Reply #15 on: July 23, 2014, 09:13:12 pm »
Mike  - Fair enough - accepted :)  - and in all fairness I have to say that ca 30% of the business is stone floor cleaning/restoration


Dan - No

Carpet Dawg

  • Posts: 2968
Re: Repeat Business
« Reply #16 on: July 23, 2014, 09:28:01 pm »
if marketing and advertising aren't aren't the biggest expenses what else do you spend your turnover on?

I think £26k in expenses (or 20%) on a £126K turnover is pretty friggin high.

Apart from chemical which is very insignificant all your other expenses should stay the same (within reason) doesn't matter what level of turnover you have.

Diesel maybe? but then you say your only doing 2 - 3 jobs a day  :)

stuart_clark

  • Posts: 1879
Re: Repeat Business
« Reply #17 on: July 23, 2014, 09:52:17 pm »
I have a four day job in August but definately dont want a truckmount, Dont want to slow the job up !  ;D

Carpet Dawg

  • Posts: 2968
Re: Repeat Business
« Reply #18 on: July 23, 2014, 09:54:43 pm »
I have a four day job in August but definately dont want a truckmount, Dont want to slow the job up !  ;D

four days in the same place must be boring  ;D

Shaun_Ashmore

  • Posts: 11382
Re: Repeat Business
« Reply #19 on: July 23, 2014, 10:47:58 pm »
Stuart loves his bucket he's named it Bob and it sleeps with him it's had a new handle and a new pale but as he sees it a lot it's become love ;D

I'm guessing that Elliott cleans over heads for his hard floor cleaning (30%) is more for his solutions than the 70% carpet cleaning.

I'd say that £26k is about the same as mine (but obviously I'm poorer)

Shaun