I have to say, I think it looks pretty smart...
Or at least I did until I saw how it was put together. The way the actual tank is shaped looks top-heavy, with one side of the top bit not supported.

I did like the way sight gauge is built into the corner BUT it only goes halfway up! And it starts a few inches above the bottom, so pretty useless. Looks like a good idea, poorly executed.
I'm also not too sure about accessing the stuff inside. Seems like you have to remove about 8 bolts and then take a metal cover off just to access. I don't like that. In my humble opinion, if you need to get at something regularly (like the resin bottle to change the resin, or the prefilters to change them) then it should be accessible without having to basically dismantle the machine.
Looks like they've tried desperately to make it look good, and sacrificed usibility to do so.
Also, what about baffling? Please don't tell me those tiny pathetic little noodle holes on each side of the tank are what they consider baffling?! If so, then it's completely inadequate and I would even say dangerous.

I'll stick with my Pure2o system over that one anyday.
Anyone know how much they cost?