Nat could you have a look at mine site it's www.peterswindowcleaninglondon.co.uk I've done the seo on it but I am look to give it a update thank you peter
Your site isn't too bad, but there are some issues:
1. Your geographical tags are strange,.. you've got "North London, South London, West London" etc etc - - more people would be searching "Enfield, Edgeware, Croyden, Barking" etc etc,.. so you're probably loosing a lot of traffic from that.
2. Your site doesn't have a responsive framework, so will be hard to view and navigate on some smartphones and tablets - this looses you visitors and increases your Google bounce rate - with over 50% of browsing now done via mobile devices, this isn't something you should ignore.
3. Auto-starting videos are annoying & could loose you more customers than they gain!
4. The whole focus of your site is about you and your services are relegated to a single main menu tab with a drop-down. The site should push your services to the forefront, and it should be the "About Us" type information on those sub-menu's!
5. Stock images don't sell! You need to remember that you're not even selling services on the website, you're selling YOURSELF as a service provider, so photos of you and your team, your van etc on the main pages will drastically improve your conversion rate.
6. Its very wordy - thats great for google, but bad for people. No one is going to read all that in one big block, so you need to bullet point the important bits so they're visible at a glance & break up blocks of text with some nice photos.