Read the post it about customers perceptions. My image is no problem at all its the perceptions of your industry we are talking about not your Mr Ros. Its the image we have of not deserving an increase in our income.Why do you think customers think like this..
Mr Shammy, dunno about your question with a conclusion at the end disguised as a question which to me seems a bit confusing.
I don't know if customers think like that or not for the industry as a whole. I only know most of mine don't or don't seem to.
As for 'deserving' an increase, that maybe is a loaded question which again is a self image thing or at least, it seems so? I charge what I charge and there is no gun held to my customers heads.
I put my prices up every year and my experience is that I'll lose the odd one or two customers but in the main, it makes no difference.
I think that my customers perception of me is based on what I think of myself. Expand to to the whole country, maybe there's a lot of window cleaners who perhaps under value themselves which to me is not the customers fault.
It poses an interesting question none the less, is the customer responsible for how window cleaners see themselves or the window cleaners themselves?
I think it's down to each window cleaner and each customer and there is no common perception of window cleaners in general.