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Helenb123

PEST and SWOT Analysis
« on: February 16, 2004, 06:35:09 pm »
Am having to write these for my quality system. Has anyone ever done one of these, and if so could you possibly help me along!

Cheers

H x ;D

Les

  • Posts: 369
Re: PEST and SWOT Analysis
« Reply #1 on: February 16, 2004, 07:37:11 pm »
Haven't carried out a PEST survey so I wait to be enlightened on that one  ;)
I do know about SWOT though ....that's Special Weapons..... Oh No that's the other one! ;D
S = Strengths e.g. Well Established or Specialist Cleaning
W = Weaknesses e.g. Haven't got a Clue what I'm doing  :o
O = Opportunities e.g. Lot's of Houses, offices being built in your area, that sort of thing
T = Threats e.g. Too many other cleaning companies in area doing same thing, Heavy discounting or marketing by competitors etc.
Hope that's of help. If they're treated correctly they can be of good use and make you think about where you've been, where you are & more importantly where you're going. ::)
Les ;)


Fox

  • Posts: 824
Re: PEST and SWOT Analysis
« Reply #2 on: February 16, 2004, 08:22:14 pm »
Hi

Not quite sure if this is what you are looking for, but if it is involving external influences it will be the following:

P - Politics - Will changes made by national or local governement affect the market?

E - Economics - Boom or recession?

S - Social - Changing patterns in the way people live affecting the way they spend their money

T - Technology - It has revolutionised some markets.  Has it had an effect on yours?

Like I said not sure if this is the PEST you are looking for but hope it helps.

Fox

Helenb123

Re: PEST and SWOT Analysis
« Reply #3 on: February 17, 2004, 11:34:13 am »
Fankooooo for the info. I used to do these things at uni, and never thought I would have to use them in real life!

Thanks for the help

H x