I've been using Facelift poles with Gardiners brushes since last year and TBH, when I first used the Ionics pole, I wasn't overly impressed, although it felt stiffer than my Facelift pole, It did also feel heavier. I went with Ionics was because my current pole wasn't long enough for a job I was doing and I needed one the same day, Swindon was only an hour from where I was working, hence my decision, otherwise it would of been Gardiners all the way!