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H20cleaning

  • Posts: 2098
i need some advice on leafletting
« on: March 25, 2013, 08:07:38 pm »
i have 10,000 double sided leaflets to get rid of over this summer.
whats the best way?
  • letterbox
    door knocking
    handing them out in local busy places

i am nervous about door knocking as i can imagine you get some very rude people, however if it works alot better i will have to bite the bullet.

is there any laws on handing them out in local towns etc? like a charge if they were thrown onto the floor?.

home6442

Re: i need some advice on leafletting
« Reply #1 on: March 25, 2013, 08:17:09 pm »
Need to be careful, some towns require you to buy a licence if
handing them out in public.


Dan French

  • Posts: 46
Re: i need some advice on leafletting
« Reply #2 on: March 25, 2013, 08:34:08 pm »
Everytime you do a clean, leaflet 2 either side and 6 over the road

ben M

  • Posts: 4720
Re: i need some advice on leafletting
« Reply #3 on: March 25, 2013, 08:43:32 pm »
Everytime you do a clean, leaflet 2 either side and 6 over the road
+1

wpclean

Re: i need some advice on leafletting
« Reply #4 on: March 25, 2013, 11:23:01 pm »
Best results come from leafleting first, then calling back a few days later,  it is amazing when call back and people say they were going to ring but forgot !

Re: i need some advice on leafletting
« Reply #5 on: March 26, 2013, 08:15:40 am »
AS above. with 10,000 put them through letter boxes. ASAP.

George Gardner

  • Posts: 220
Re: i need some advice on leafletting
« Reply #6 on: March 26, 2013, 12:28:13 pm »
Royal Mail offer a door to door service for leaflet distribution. Its probably about £750 per 10,000

Jog post offer distribution too, *as seen on dragons den*

Best bet - cheapest too do them yourself. Unless the areas you want to target are rural in that case Royal Mail is a good option. They are going to the door anyway!

orrrr

Easter Hols soon if you know some school kids or your own kids, bung them 25 quid for the day and if there trust worthy leave them too it if they arent walk up the road as they flyer the roads either side of you. Kids are fast trust me you will be blowing just walking to catch up with them!

Good luck whatever you decide - its a great time do drop leaflets.

robertphil

  • Posts: 1511
Re: i need some advice on leafletting
« Reply #7 on: March 26, 2013, 02:57:41 pm »
wear comfy shoes or you will be back home within the hour

Blast Away

Re: i need some advice on leafletting
« Reply #8 on: March 26, 2013, 03:04:07 pm »
We have show cards A6 size and stick them in the window seal on the driver doors of people cars on car parks.

Ian Lancaster

  • Posts: 2811
Re: i need some advice on leafletting
« Reply #9 on: March 26, 2013, 03:08:49 pm »
We have show cards A6 size and stick them in the window seal on the driver doors of people cars on car parks.

Your local authority must be very lenient.  Most of your leaflets will end up being pulled out and dropped on the ground - the litterbugs contact details are all over the litter ;D

If we did that our council would pounce in a matter of hours and we'd be fined >:(

Michael Peterson

  • Posts: 1741
Re: i need some advice on leafletting
« Reply #10 on: March 26, 2013, 05:27:19 pm »
being nervous about knocking on doors is in my opinion not a great start to creating your powerful empire ;-P if you wanna get big quick, knock

roundbuilder

Re: i need some advice on leafletting
« Reply #11 on: March 26, 2013, 05:45:01 pm »
being nervous about knocking on doors is in my opinion not a great start to creating your powerful empire ;-P if you wanna get big quick, knock


Top words, no one is gonna build a great business now day and age with soley leaflets and waiting for the phone to ring. Maybe 10/15 years ago it would have been good but now the only way to realy get going strong is to simply knock. Use those leaflets if homeowner isnt in.

DG Cleaning

  • Posts: 1726
Re: i need some advice on leafletting
« Reply #12 on: March 26, 2013, 09:32:00 pm »
We've got one or two on here who seem to have built a great business leaflets only.
Seems there's more than one way to skin a cat ;D

roundbuilder

Re: i need some advice on leafletting
« Reply #13 on: March 26, 2013, 10:04:42 pm »
We've got one or two on here who seem to have built a great business leaflets only.
Seems there's more than one way to skin a cat ;D

True there are other ways if you want to die of old age before you have achieved your goal but fact of the matter is that newbies in todays climate would be far more successful and beneficial with building there own round by canvassing over delivering over 500000 leaflets to gain verey uncompact ity bity work! I have built up over 200 customers in 2.5 months via canvassing. Sorry but leafletting doesnt even come close. If your going to the door anyway what is stopping you from knocking??
Proof is in the pudding!.

DG Cleaning

  • Posts: 1726
Re: i need some advice on leafletting
« Reply #14 on: March 26, 2013, 10:16:33 pm »
I agree Mick the fastest way to get work is canvassing.
But people have built good businesses through large scale leafleting.
Canvassing will be my first choice when I expand

Mike #1

  • Posts: 4668
Re: i need some advice on leafletting
« Reply #15 on: March 27, 2013, 06:40:00 am »
Canvassing is king i have always picked up more work door knocking .

Most people these days get far to many leaflets through the door and just chuck them i am going door knocking this weekend and know if i target the right area .

The outcome will be far better than leaflets . Mike

H20cleaning

  • Posts: 2098
Re: i need some advice on leafletting
« Reply #16 on: March 27, 2013, 01:52:36 pm »
Canvassing it is then I guess! Going to have to get my Comfy collecting trainers out lol

George Gardner

  • Posts: 220
Re: i need some advice on leafletting
« Reply #17 on: March 27, 2013, 02:20:55 pm »
Oh yeah nearly everyone will agree canvassing, in terms of customer gain, is fair better than leaflets.

Customer retention, thou, thats the key surely?!

IMO leafleting works better.

However, if you gained 100 custies from canvassing and after say 6 months you had 50% left -

compared to

100 custies gained from 20-30k leaflets? then only lost 10% after 6 months

Canvassing is     50
Leafleting is        90

And the canvassing took you 2-3 months compared to the leafleting which would trickle in over a year. Probably 30-40 initial calls, then which is better?  ??? ???

Digging deeper the cost of canvssing those custies -£10 per house - paying x2 cleans is £20 so times the intial 100 customers £2000


Leaflets being delivered by Royal Mail, cost of £3,000.

Lets say your canvasser will refund you half the cost of the lost custies thou.

So thats 25 customers @10 per clean times 2 refunded = £500  TOTAL COST £1500 for 50 Customers

TOTAL COST FOR LEAFLETS INC PRINT £4500 - 90 customers a month at a tenner is £900 COST PER CUSTOMER = 4500/900=£50

TOTAL COST PER CUSTOMER CANVASSING £500pm £1500/50 £30

Make your own conclusions, if my maths is right.

I mean ideally you want to leaflet and then canvass the area yourself. And so this shall be my findings sherlock

I will call this the "Gardner Two Pronged Approach" (us gardiners/gardners have got the game wrapped up  :P)




roundbuilder

Re: i need some advice on leafletting
« Reply #18 on: March 27, 2013, 03:21:16 pm »
Or you could use your brain and canvass yourself for free??. The reason canvassed work is low retention is due to who canvasses it
It baffles me why people asume that retention is always under 50 percent from canvassed work. Its all on the area the canvassing is done and weather canvassing for yourself or not. My ret rate is much hightler than 50% this year from the last 10 months canvassing. Gained 733 through canvassing and have kept 589 of them. Im verey happy with my retention. If was 589 customers from a 500000 leaflet camaign id be running about like a headless chicken as would be so uncompact. Seriously canvassing wins every time.

Paddy Woods

Re: i need some advice on leafletting
« Reply #19 on: March 27, 2013, 03:34:30 pm »
But mick do not get any hassle from other windys for going over there area?? Up this area you get the tracksuit boys calling around,for muscling in near there work.....