It doesn't look at all well thought out. Very amateur website which doesn't sell their skill level.
No idea of pricing and it seems a desire to start their own licencing program.
The gramma is not great and apparently Joe PUBIC will need to know what allergies you have.
Im not a fan of thrown together 'training' it can be more dangerous than non at all.
It's not obvious that they have any qualifications for what they are advising on.
There are too many 'Cowboy' who think they can train.
I'm sure they mean well and are great folk but they should take professional advice and at least let potential customers know they have professional indemnity insurance.