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Andrew@Approved Carpet Cleaning

  • Posts: 178
Re: Leaflet dropp
« Reply #23 on: March 31, 2013, 11:55:04 am »
I have a thing with TNT where we deliver catalogues, samples etc. Get paid for it drop our leaflets in at the same time. I know some are going to say there's a good chance the leaflets will get filed in the bin with the junk mail we deliver but we do make sure the leaflets are posted seperately and not folded in side the others.
Andrew
Approved Carpet Cleaning of Flitwick
www.carpetcleaningbedfordshire.co.uk


Mike Halliday

  • Posts: 11578
Re: Leaflet dropp
« Reply #25 on: April 01, 2013, 08:04:54 am »
The thing with leaflets is... I believe every thing you can say on an A5 leaflet can be said on a DL size leaflet (which is the same size as a compliment slip) but its 33% smaller so is cheaper, you can buy 10,000 for just £12 more than the cost of 5000 A5

They are easier to deliver as well, it's a bit hard to explain but you can carry 150 in your hand, as you walk betreen house you lap the next leaflet over one end of the stack, open the letterbox with one hand and push the stack through the letterbox then withdraw it, the lapped leaflet drops through landing perfectly on the floor with no creases.

You don't get your fingers bitten off by dogs or scrape them on sharp letterboxes. This is remarkably quicker.
Mike Halliday.  www.henryhalliday.co.uk

Jamie Pearson

  • Posts: 3407
Re: Leaflet dropp
« Reply #26 on: April 01, 2013, 10:24:31 am »
Any chance of a YouTube tutorial of this technique?

Joe W Brown

  • Posts: 217
Re: Leaflet dropp
« Reply #27 on: April 01, 2013, 10:14:29 pm »
The thing with leaflets is... I believe every thing you can say on an A5 leaflet can be said on a DL size leaflet (which is the same size as a compliment slip) but its 33% smaller so is cheaper, you can buy 10,000 for just £12 more than the cost of 5000 A5

They are easier to deliver as well, it's a bit hard to explain but you can carry 150 in your hand, as you walk betreen house you lap the next leaflet over one end of the stack, open the letterbox with one hand and push the stack through the letterbox then withdraw it, the lapped leaflet drops through landing perfectly on the floor with no creases.

You don't get your fingers bitten off by dogs or scrape them on sharp letterboxes. This is remarkably quicker.
I can imagine having your finger bitten off slows things down slightly.

Mike Halliday

  • Posts: 11578
Re: Leaflet dropp
« Reply #28 on: April 03, 2013, 05:26:13 pm »
To get back to your first post about not hearing anything after 800 leaflets.

We put out 5000 over the 4 day Easter weekend, solo.

We have booked 8 jobs yesterday & today, all new customers from leaflets, only 1 came from the weekend drop all the rest came from leaflets put out before.

On a side note the worst weather is behind us now, the sun is shining,  work is flowing in....... Happy days are here again :D :D
Mike Halliday.  www.henryhalliday.co.uk

Neil Jones

  • Posts: 1592
Re: Leaflet dropp
« Reply #29 on: April 03, 2013, 09:33:22 pm »
I use print carrier normally but try flyerzone at the minute, fantastic deals on and always a great service.

Joe W Brown

  • Posts: 217
Re: Leaflet dropp
« Reply #30 on: April 03, 2013, 09:44:54 pm »
To get back to your first post about not hearing anything after 800 leaflets.

We put out 5000 over the 4 day Easter weekend, solo.

We have booked 8 jobs yesterday & today, all new customers from leaflets, only 1 came from the weekend drop all the rest came from leaflets put out before.

On a side note the worst weather is behind us now, the sun is shining,  work is flowing in....... Happy days are here again :D :D
so you tend to get a delayed response from your leaflets?

Flowing in for you maybe. I had vast majority of my business coming from adwords and now its not working!!

Actually I had an enquiry today. :)

Lucas Gawel

  • Posts: 2
Re: Leaflet dropp
« Reply #31 on: April 04, 2013, 07:42:13 pm »
Hi there
I have dopped recently about 1000 leaflets (in my opinion well designed), and I am still waiting for any response. Maybe someone call me after winter.

Joe W Brown

  • Posts: 217
Re: Leaflet dropp
« Reply #32 on: April 06, 2013, 09:34:26 am »
Hi there
I have dopped recently about 1000 leaflets (in my opinion well designed), and I am still waiting for any response. Maybe someone call me after winter.
i've dropped 1200 within the last couple of weeks and had 1 response (which converted)

Joe W Brown

  • Posts: 217
Re: Leaflet dropp
« Reply #33 on: April 06, 2013, 09:41:30 am »
Hi there
I have dopped recently about 1000 leaflets (in my opinion well designed), and I am still waiting for any response. Maybe someone call me after winter.
i've dropped 1200 within the last couple of weeks and had 1 response (which converted)

I cant help but think we both need to be looking at a new design.

Maybe with prices on them as discussed on the 'leaflet design' thread.


The first leaflet I ever put out was black and white, designed by me, text only no graphics and converted way better than these high graphic pro designed ones im putting out at the moment. It had less info, distributed in a very poor area, but it was a price offer 'hall and lounge for £29'. Ok, its very cheap, but maybe 'hall and 2 rooms for £57" sort of thing would have a similar response.


Ian Gourlay

  • Posts: 5746
Re: Leaflet dropp
« Reply #34 on: April 06, 2013, 01:40:01 pm »
If that worked why not move price up gradually
So maybe £39 try half in poor area and half in mor afluent.
Then go to £49 £59 £69 £79

Buy doing it yourself and small print runs you can experiment more

Obviously depends on how much you need to make to pay the bills and if you can do that many jobs at price point


Joe W Brown

  • Posts: 217
Re: Leaflet dropp
« Reply #35 on: April 06, 2013, 03:03:19 pm »
If that worked why not move price up gradually
So maybe £39 try half in poor area and half in mor afluent.
Then go to £49 £59 £69 £79

Buy doing it yourself and small print runs you can experiment more

Obviously depends on how much you need to make to pay the bills and if you can do that many jobs at price point


Thanks Ian, I will likely try that.

Lucas Gawel

  • Posts: 2
Re: Leaflet dropp
« Reply #36 on: April 06, 2013, 03:18:18 pm »
I think it's good idea to have two different leaflets and prices depends on area
If that worked why not move price up gradually
So maybe £39 try half in poor area and half in mor afluent.
Then go to £49 £59 £69 £79

Buy doing it yourself and small print runs you can experiment more

Obviously depends on how much you need to make to pay the bills and if you can do that many jobs at price point



Ian Gourlay

  • Posts: 5746
Re: Leaflet dropp
« Reply #37 on: April 06, 2013, 04:29:57 pm »
Remember you are probably aiming for £99 but you will be able to judge this as response rates drop off as you need to take into account time spent doing the task.

Also talk to people as you go try to engage. Get little helpers if you can