[Joe W Brown]

am busy delivering these leaflets by hand (photo should be attached to post)

What sort of response rate should I be expecting?

I've put 800 out within the last 2 days. I'm giving it a shot in quite an expensive semi-detached and detached area. The problem is that with these sort of houses it's taking over 1 hour per hundred. That's half what I would aim for in built up area.

Is it likely to be feasible way of pulling more business in? Sadly I've had nothing in way of response yet from the 800. It's only been just over 24 hrs since I started delivering though.

https://www.dropbox.com/s/j0lyp46r495b3on/Photo%2019-03-2013%2012%2030%2015.jpg


This link should work

J

[feldon]

Link does not work for me Joe. 

I find as a general rule that i get between 3 - 4 jobs for every 1000 leaflets dropped, however saying that i have just finished dropping 5,000 which i delivered myself so i know that each and everyone got delivered and i had 1 job booked off it.  Time of year maybe, leaflet overload in my area maybe, i don't know could just be a blip but i'm not going to give up, just try an older leaflet that worked for me last time.

[Joe W Brown]

https://www.dropbox.com/s/j0lyp46r495b3on/Photo%2019-03-2013%2012%2030%2015.jpg


This link should work

[Joe W Brown]

Link does not work for me Joe.  

I find as a general rule that i get between 3 - 4 jobs for every 1000 leaflets dropped, however saying that i have just finished dropping 5,000 which i delivered myself so i know that each and everyone got delivered and i had 1 job booked off it.  Time of year maybe, leaflet overload in my area maybe, i don't know could just be a blip but i'm not going to give up, just try an older leaflet that worked for me last time.

Thats a dramatic variation in results

[Mike Halliday]

I think you need a bit of patience some people may think you will be closed on a weekend and will call tomorrow,

But you can't make a decision on just 800.

If I was starting I would hit the same houses in 2 weeks, this delivery will prick thier interest but if ts crap weather outside they might think...... 'I'll call when the bad weather  is finished.' Another leaflet in 2 weeks might be the kick they need

[james roffey]

With respect you wont be able to Guage anything from just 800, the best response i have had is 4 calls from 1000 the worst 1 from 50,000 so you can expect anywhere between that, if you are doing them yourself the response will be better so draw your own conclusions from that, i did 

[heritagecleaning]

Joe

Just my view, but it's possible the leaflets have too many words and not enough 'punch'. What I mean by that is I think it's necessary to get the message across before the reader looses interest. It's what they say about websites at any rate.

I could be wrong though.


Owen

[Ian Gourlay]

Jo

Ive been delivering leaflets for various causes all my life.

100 per hour is a reasonable rate. Yes in the Cities you may be able to run down a street of terraces with no gardens and I do realise in some places thet have dug large basement rooms etc but often rooms are small. I think you are being to generous with your discounts.

I would have considered £5 of £60 to be your starting point.

I do realise you are worried about this outfit  at Diss but the idea of a leaflet is you create your own individual market . On the internet you are competing against them


I would also say with cold weather although I have been informed no snow in Norwich it is not a good time to expect a response from leaflets.

[Mike Halliday]

I once stopped at a small village  shop for a pie and put out 15 leaflets while I was there.... I got 2 calls, so that's a 33% response

In the following days I put out another 3000 and got nothing.

So did I get 2 jobs from 3015 leaflets which is 0.006% response or did I get 33% response on the first day and 0% response on the following days???

Or did  I average over the 4 days of delivery a 8% response?

This why you cannot quantify leaflets on a small number

[james roffey]

Mike is right


Definition of "imponderable"

 Leaflet success

It's incalculable you may get zero response then six months later your get a call from someone who kept the leaflet, too many imponderables come into effect, bottom line is leaflets do works but only if they go through the door

[Shaun_Ashmore]

The range between 3 days delivering or 800 delivered cant be enough, if you delivered say 200 000 like mike does in a year you could get the % you are looking for also you could work out the average job ticket, if you are getting 1 in 1000 at £80 a job I personally wouldn't bother.

Shaun

[Steve Barnett (Carpet Care Plus)]

if you are getting 1 in 1000 at £80 a job I personally wouldn't bother.
Shaun

Totally agree.

Whenever a cleaner comes on here saying they are quiet, everyone tells them to deliver some leaflets.
You would be better off knocking on doors commercially.
Giving a business card to everyone you meet.
Asking your newsagent to let you put leaflets in the papers that are to be delivered.

Leaflets are such a low numbers game and very hit and miss unless you are doing them month in, month out.

[Andrew@Approved Carpet Cleaning]

There may be an obvious answer to this that I have missed due to having a bald moment, but does different types of marketing go with different seasons?
As in, leaflets in winter/ spring ( if spring ever arrives)Adwords in summer......etc etc ?

[Shaun_Ashmore]

Different season do yield different results also you have to get out there and make yourself known and build a relationship with people but whilst its quieter you need to get work in.

Shaun

[Max Campbell]

We do a lot of leaflets, and they work for us, if considered over a big enough sample (50,000+) and over a long enough time (say a month). People do keep them. You will get a better response delivering them by themselves - expect an average of about 3 jobs per thousand, then it's up to you to get the average job value up!

There doesn't look like anything wrong with your leaflet, but have I missed the reverse side? Seems a waste if it's left blank.

[garry22]

There doesn't look like anything wrong with your leaflet, but have I missed the reverse side? Seems a waste if it's left blank.

Great comment. Why waste 50% of the leaflet?

[COLIN BRIGHT]

i agree leaflets dont really work very well for me as a 1st time profit maker, i get 2000 delivered at a time, at a cost of £50.00, they go out with 1 other leaflet, costs me £20.00 for  the paper and print myself, which costs next to nothing, the last lot got me 1 call, 1 job at £240 so was happy with that, better priced job than normal which is normally about £175, so still worth it, but the key thing is the repeat business and recommends off off that 1st job, looking back over the last 5 years, and tracing back to the original source of income, it comes out about £500, so its a long term custy builder for me and keeps your name out there, summer seems better than winter for me
hope this helps

[Simon Gerrard]

Joe,
Good looking leaflet.
I'm glad you have gone your own way and not enter a price war with the guys  on Adwords.

Simon

[Joe W Brown]

Joe,
Good looking leaflet.
I'm glad you have gone your own way and not enter a price war with the guys  on Adwords.

Simon

Thanks Simon. Ive taken on peoples advice with adwords. Gonna drop it for a while i think.

[Joe W Brown]

There doesn't look like anything wrong with your leaflet, but have I missed the reverse side? Seems a waste if it's left blank.

Great comment. Why waste 50% of the leaflet?

Cost me £60 to have 5000 single sided colour a5s printed. Ive yet to find a deal this good with double sided.