Just had a quick look for you Graeme!
My first thing to change would be to name all the pages with relevant titles that searchers would search for!
I notice all pages have the same name - for example the leather cleaning page should really have a title of something like "leather cleaning and restoration in my area". This way Google sees all the pages as separate and allows people to find what they're searching for.
This is a basic change to every seperate page and is set in the <title>Page name here</title> tags.
Good luck!
Mitch.