Hi Gaz,
Constructive criticism - OK, here goes:
All your text needs a thorough editing. On your home page there is a great lump of text with no paragraphs. This is difficult to read and so won't get read. You also use lines of text that aren't sentences and so don't make sense. I had a quick look through some other pages and all your text is littered with mistakes, lower case where you should use upper (place names, e.g. 'leicester' - even your own trading name). There are strings of words with commas, but no spaces between the words. Twice you use the plural 'familys' which should be 'families'. There are dozens of similar mistakes which need correcting.
I'm not trying to be a know-it-all, but if you want prospective customers to take you seriously you must use correct English and proper punctuation.
Writing your own advertising copy is fine, but when there are so many mistakes it says 'This is an amateur site written by an amateur'.
As a professional you should be presenting a professional image.