[JandS]

Just enquired about leaflet distribution with Royal Mail.
Sure somebody on here said it was about £40 per 1000.
£62 per 1000 here up to 25000.

John

[derek west]

john theres introductry rates which will lower that a bit mate.

[Craigp]

Your be looking at paying about £55 for every job you get from Royal mail.

This cost will have to be factored into your pricing structure.

Your need a min order of £95 to £120 and an average job ticket of at least £190 but ideally more like £250 IMO.

Its no good doing a £50 job when its cost you £55 to get it.


They do late deals. Also there was a min order of £500 (I think) when I used them.

PS. there will be a lag time before it starts paying off. Your first hit wont be great.

[JandS]

Derek

£54 for first timers minimum £500 + the dreaded.

Craigp

10,000 @ £54.50 per 1000 = £545 + 20% = £654 or 06.54p per leaflet.
Return on leaflets @ an optimistic 0.75%.
Whoops forgot printing costs...for the leaflet I use in Tesco 10,000 @ £399.
So 10.53p per leaflet.

75 jobs converted from leaflets even @ £40 per job = £3000 = £2000 t/o.
@ average ticket £90 = £6750 = £4750 t/o.
Even a 0.5% return would mean each job only costs you just over £20.
Or have I missed something?

John

[*Hector*]

Derek

£54 for first timers minimum £500 + the dreaded.

Craigp

10,000 @ £54.50 per 1000 = £545 + 20% = £654 or 06.54p per leaflet.
Return on leaflets @ an optimistic 0.75%.
Whoops forgot printing costs...for the leaflet I use in Tesco 10,000 @ £399.
So 10.53p per leaflet.

75 jobs converted from leaflets even @ £40 per job = £3000 = £2000 t/o.
@ average ticket £90 = £6750 = £4750 t/o.
Even a 0.5% return would mean each job only costs you just over £20.
Or have I missed something?

John

rather a lot for leaflets John

[Paul Heath]

thought i read somewhere that the Royal Mail deliver a load of leaflets all at one time, one large bundle through your post box with yours buried in amonst everybody's else.........straight in the bin.

[Paul Clapham]

John, are you saying that you are getting 75 booked jobs from 10,000 flyers ?   

[JandS]

No I haven't even tried it this way yet.

[JandS]

Hector

We have a rather large Tesco in town built over 2 floors.
I pay a yearly rental for a leaflet box and 2 business card
boxes.
The rental includes checking them every 10 days and unlimited
refills of the boxes.
In reality I'm in there nearly every day as I get texts from wife
saying "if your passing can you just pop in and get "
The price I got was for them to supply for my personal use which
I found rather expensive and probably won't order.
They are quality leaflets and business cards though.
Needless to say I haven't needed to buy any business cards for a while....

[Paul Clapham]

John , you may want to have a look at your maths again , this year I have had a return of 0.18% on my flyers , ( 1.8 jobs per 1000 flyers )  I would love to have a return of 75 jobs per 10000 flyers !

[Craigp]

John at a quick look I can't see what you have done there, why calculate the cost per leaflet? and per leaflet delivery? is it not better to work per 1k.

The second part you have over complicated and gone wrong..

To pay £20 per job you would need 3 to 4 jobs per 1k of leaflets - unlikely.

I have met quite a few who have used RM and this (£55) was the concenus.

Unless you leaflets perform better of course.

What you charge is a separate issue. But surely you would need an average ticket of £200 achieving a reasonable 1 to 4 return

[wynne jones]

Poor maths is irrelevant. The assumption is they are all delivered and there are countless posts on here by ex Posties that most end up at the recycling plant directly.

[JandS]

Craigp and Paul.

I've no idea on returns as I've never had that kind
of volume delivered.
I'll just drop the odd 150 if I have a bit of time between
jobs.
They aren't leaflets though they are glossy postcards
and I usually get 1 or maybe 2 calls from, sometimes,
like the other day, 9 months on.
A return of just 18 from 10,000 seems pretty low, would
have thought a 0.75% return was achievable.
If it's so low then I won't be bothering.

[AshWhite]

John, I'd be quite happy with half that.

[Carpet Dawg]

£54 per 1000 is what the royal mail want?

Surely a local delivery firm can do it for around he same price solus?  And they'll probably do a better job at delevering the flyers i.e. better convertion rate.

Tony

[james roffey]

Given up on leaflets for me its been like burning money had 10,000 go out and 1 job from them is that a record
 tried many different people over the years best return i had was when i did them myself in my first year

[Dominic Carnell]

Given up on leaflets for me its been like burning money had 10,000 go out and 1 job from them is that a record Sad
 tried many different people over the years best return i had was when i did them myself in my first year

This is the issue; leaflets do work but only if they're actually delivered properly. JogPost seem to be getting their customers a much better ROI, presumably their tracking and management systems really pay off.

[feldon]

Given up on leaflets for me its been like burning money had 10,000 go out and 1 job from them is that a record
 tried many different people over the years best return i had was when i did them myself in my first year

I think you have hit the nail on the head James, leaflets work but only when you do them yourself or you can find a reliable distribution company.  My last leaflet drop of 10,000 did not get one job, it went out in a free glossy mag, never again but I was desperate and could not get anyone else to deliver leaflets separately. The last lot I delivered my self I got 4 jobs booked off 900 leaflets.

As an ex-sub-postmaster I would agree with some of the comments above with regards to RM leaflet drops, to expensive, gets lost in the mass of post and other leaflets, posties under a lot of pressure to deliver and to heavy a loads so the temptation is to dump them.

Personally although i have tried other methods of advertising I keep coming back to leaflets because they work and I am now in the process of setting up my own small leaflet distribution company to deliver my own and other's leaflets.

[Ken Leeder]

Had 10.000 leaflets printed and paid a local company to deliver 3,000.  They started delivering at 8.30am and I had first call by 9.30am.  Over next 2 weeks had 15 calls all mentioning the leaflets but only from 3 streets.  I thought it strange the other streets had no need for clean carpets so re-leafleted another 150 doors and started getting more calls. I think the distributors put about 300 not 3000 through doors and binned the rest so I am doing my own leafleting again.

[feldon]

Had 10.000 leaflets printed and paid a local company to deliver 3,000.  They started delivering at 8.30am and I had first call by 9.30am.  Over next 2 weeks had 15 calls all mentioning the leaflets but only from 3 streets.  I thought it strange the other streets had no need for clean carpets so re-leafleted another 150 doors and started getting more calls. I think the distributors put about 300 not 3000 through doors and binned the rest so I am doing my own leafleting again.

If you had 15 calls from 3000 leaflets that is very good believe me that is a 0.5% response rate which is very good for this industry.  Are you using offers? Giving prices on your leaflet?