It's good business to sell our own companies strengths to our customer, I could tell a customer 20 reasons why I'm the best company to satisfy thier cleaning requirements. But if I told them all 20 reasons I would overwelm them with needless information. We need to tell them only the benefits that are applicable to them
One of my strengths is ( as i mentioned earlier) we work as a 2 man team,but I know 2 other companies who also work as a 2 man team, when I quote against these companies the fact that thier are 2 of us is irrelevant and has no additional benefit to the customer.
the strengths & benefits of using our companies are what is different betreen us & our competitors...... How can we sell our benefits if we don't know the weakness of our competitors.