[Spot On cleaning]

Can anybody recommend an ideal time to start delivering leaflets? Is February okay or should i wait until March? Should i repeat a drop again a couple of weeks later like my accountant recommends (apparantly it gets them customers, another drop/letter after 3 weeks) or keep moving areas.

Do you think that you are less likely to get work out of your area because they prefer somebody local? What are the statistics in general for success rates, and do professionally made leaflets get you more work in general?

Generally any ideas are appreciated.

Dave

[nick p]

hi

i started my leaflets straight after christmass this year and i have had the best january ever still delivering now and febuary is looking good already i do the same area every 6 to 8 weeks some will say do it every month.

cheers nick p

[tonys145]

Hi Dave,

Do it as soon as you can. Split your area into "rounds", and try to achieve a leaflet for every house once every 4 - 6 weeks.

I too started in January (on the 2nd) and have been constantly in work throughout.

Regards

Tony

[Spot On cleaning]

To nick and tony

So you recommend repeating the same house more than once then. How many should i do a week? Say i did 1000 a week, how many responses do you think i should get?

Dave

[neil 47]

ABOUT 2

Neil

[Spot On cleaning]

what about leaflet quality, no difference? Do you repeat deliver? What's the answer?

Dave

[craigp]

i think every month is way OTT i used to do areas yearly i now reducing to 6 monthly, but surly your wasting leaflets at monthly, and annoying people, if some needs your services theyll keep your leaflet up to six months before getting around to calling you, monthly would annoy me,

 if i got them monthly id ring you tell you were to put them!! 

[Spot On cleaning]

Craig

is 2 jobs per thousand leaflets the norm? any areas better than others?

It's disheartening

[therapist]

You have to consider the cost, of the ' notional ' 2 customers, against the benefits you can gain from them.

As you will find on any marketing course, it's what you do with your clients, after supplying your service, that maximises the return.

In other words, assuming you do a good job, ask for referals, if you find this a bit daunting, send out a follow up letter, thanking them for their recent custom and offering an incentive to encourage them to give the name of someone who they know would be interested in using your service.

Only do this when you know you did an excellent job !!!!!

r m

[nick p]

hi

i try to get about 4000 a week hard when ur busy but every spare minute get those leaflets out there i do repeat every 6 weeks and yes im still getting calls after 6 months from some leaflets i no this as the offer on the leaflet i do sometimes but others just throw them away do it again and you may get the call say the husbands at home he thinks dont need them doing put a leaflet through the door 6 weeks later and the wife picks it up and calls you just keep puttting them through. IT WORKS

cheers nick p

[Spot On cleaning]

Craig

My town is Newport Gwent, but most of my work comes from Cardiff 12 miles away. I also just sent out 300 commercial letters to offices, golf clubs etc, and would like to go more commercial than domestic. January is a bit slow but we've had some work. Cost us £20000 on van and tuck mount in Aug 2005 to do this.

I have got a good feeling about it. I have designed another leaflet in full colour both sides which i am shortly having printed. Local company in Cardiff; 5000 A5 double sided shiny leaflets 130 gms £99 = £116 inc of vat.  Just over 2p a leaflet

Dave

[craigp]

just like to address these saying deliver monthly, i think its ridiculous,

i recently delivered 300 leaflets to a area and got 4 jobs, that was because i hadnt delivered it for a long time (9mths) do you think if i delivered it again in a month i get that response?  no chance!

i rather deliver less frequent and get a good response.

if i delievered that area in 2 months i get nothing, poss the odd 1, i know ive tried.

i think delivering monthly you will get the work but it will just be a slower trickle,
less economical with leaflets.

regards, craig

[cleaning co]

hi ive been doimg leaflets over 10 years and can say 100% and can say leaving an area for over 6 months before u do it again is wrong, keep them leaflets going out all the time u can do a street one week and get nothing do the same street again the next week and get 2 calls , its all hit n miss do u know it can take upto 4  leaflet drops to get a responce from a custy, its all about in thier face all the time , 99% of your leaflets will get binned fact

[Neil Grainger]

Hi, How do you get your leaflets out if you have constant work from your leafelts? Are you doing this in the evening and are you gettting someone else to do it.

Cheers

Neil

[cleaning co]

i only do 1000 week now ,i get them out with of them charity bags

[Spot On cleaning]

How many jobs off this if you don,t mind me asking? Suppose you never can tell because people keep them for later use so you might get 3 times more later. Do you also find that you have quiet times at certain times of the year due to some reason? i.e school holidays or somethings

Dave

[cleaning co]

jan and feb are not good for leaflets, what u will find with leaflets  as u put more out u start to get a knockon efect ie  by the time u get to say 8 weeks u start getting calls from 2nd weeks, 4week, 6 week etc etc , so u start getting a bigger reponce rate for your 1000 a week , also the last week in the month is the best reponce as people are getting paid,  rember leaflets are luck of the draw, u might put out load one moring then the posty drops load crap on top and the whole lot gets binned !! go round knock on doors arfter u hav had a drop and ask them if they had your leaflet 90% would say ant got clue 8% would say they thought they saw it but cant be sure u might can 2% if u are very lucky that might hav pinned them on a bord or put them in a draw, ave responce rate is prob 0.5%  most people who phone of leaflets are impulse buyers what u hav put in their head, thoms,yellow pages etc are people who are planning to hav their carpets cleaned, i hav put out 5000 leaflets before and never had a call !!! people who say they hav had 5-10 calls of a leaflet drop of 1000 or more in jan or feb !! must be asked were they come to that figure
gary

[cleaning co]

p.s stay clear of big council estates the reponce rate is far lower than say a new bovis estate

[Spot On cleaning]

Gary

I used to go out with my kids on a Sunday as i've got so many posting leaflets. The kids did not like it but hated the whip more so they went. It's a terrible thing but i even had to pay them in the end. The two things that worried me about this are as follows.

Was i antagonising them by delivering on a Sunday mornin and;

because the husband there and would he get it first and chuck it in the bin.

Sometimes they reset you because of what you make an hour compared to them. This is where the nice areas come into it. Nice earners means higher prices. If a man is earning £300 a week for 40 hours and you are getting £50 say for an hours work he is resentful. When i was employed my mrs used to say lets get the carpets cleaned and i would say no, prefering to borrow my dada vax for ths very reason.

Women are different. Most of my work comes from women. So what about Sundays. I am thining of giving it another go with professionally made leaflets?

Dave

[craigp]

gary,

   its not a comp but my old man been doing this 20 years we  found doing more freqent that 5 mths not worth doing, the fact you dont belive 5 jobs from a thousound says something, my idea of a good respose is obviously different to yours,

regards, craig

ps, i only do 300, 5 days a week, (1000-1500a week.)