I never knowingly undercut anyone. Other window cleaners have families to feed and look after, and if that's the price they charge then fair play to them. There's enough business for everyone. Usually the customers that want you to price cut are no good anyway (they'll simply do it to you too)! People don't just pay to have their windows cleaned; they pay for someone who comes onto their property who is reliable, does a good job, is honest, respectable, is always happy and nice to have around, is insured and cares about what they do and most importantly, someone they can trust. Windys who want to undercut me...good luck to you!!!