the way i see it is....
the biggest problem carpet cleaners have is differentiating themselves from every other carpet cleaner out there.
EG:
you and Simon turn up at a home to give a quote.......
you both use T/ms,
you both look professional,
you both have been in business for years,
you both can talk with the knowledge of a professional
what reason has the customer got to chose either of you over the other?
its the same for every one, how can i convince a customer to choose me over another carpet cleaner who seems to be offering exactly the same service...... and to make it worse I might be more expensive

this course give you another angle to come at the client from.