Once Stu M has confirmed what it was before rebranding he will let people on here know and it will be a lot cheaper..
I haven't tried it yet but Autosmart G101 general purpose cleaner has the exact same description as magica one go and looking around at least half the price, it has really good reviews from car valaters
have a look on the label of magica, then google autsmart G101 and look at the description
or do a search for oil, grease, soot, brake dust and ink remover then check the description of what it does, again the description is exactly the same as on the back of the 5 litre magica, and there is an autosmart franchise uk wide so easy to get, also all over ebay, amazon etc you can buy 25 litres for less than 5litres of magica