I attended a day seminar with him. He only mentioned his inner circle once and explained what he did for people. No sales pitch as such. Only teach us to watch out for stuff google ads in that costs you money. He saved me over a grand a year with a few tweaks to an account google helped me set up. The DVD was sent out later and was pretty much what was covered on the day. The main theme ofthedaywas learn to manage your own campaigns as you are the only one who really cares how much you earn from it.