[Lee Burbidge]

I watched this really interesting bit of the One Show today. They were talking about the 'nudge theory'. The idea is that by using subtle symbols and techniques you can influence choices made.  I think this can be applied to marketing for window cleaning services.

Has any body else seen this....... I need to have a think about this. I would like to see if it works.

[Erithwc]

I got a new customer today and the reason he picked me was i had a clean sign written van 

[♠Winp®oClean♠]

Do you have a wife or any children Lee?


Any hobbies or man-toys etc?

[Lee Burbidge]

Examples made by the One Show of 'nudge' were collection boxes that were transparent with notes in them. This encouraged people to put more in the box. A stair case to a tube station was made to look like piano keys to encourage people to use the stairs rather than the escalator that ran along side it..........

Also, They put out free food in a public place. The same number of cakes on one plate as there was fruit on another plate. It goes without saying that the cakes disappeared and were 40% more popular.
Repeating the experiment they placed a mirror ( the nudge) at the table so that people could see themselves as they looked at the fruit and cakes on the table. The exact opposite happened. 40% picked the fruit. Effectively nudging people into eating healthier food.

Amazing....

[Lee Burbidge]

Do you have a wife or any children Lee?


Any hobbies or man-toys etc?

I think if applied correctly and tested that this could dramatically save window cleaners time and money whilst increasing profits....

[♠Winp®oClean♠]

Do you have a wife or any children Lee?


Any hobbies or man-toys etc?

I think if applied correctly and tested that this could dramatically save window cleaners time and money whilst increasing profits....

That's a no then?

[Lee Burbidge]

Do you have a wife or any children Lee?


Any hobbies or man-toys etc?

I think if applied correctly and tested that this could dramatically save window cleaners time and money whilst increasing profits....

That's a no then?

lol well I didn't think you question was relevant to my topic 

[Richard iSparkle]

it was a top ten book for months a number of years back

http://www.amazon.co.uk/Nudge-Improving-Decisions-Health-Happiness/dp/0141040017/ref=sr_1_1?ie=UTF8&qid=1341341240&sr=8-1

[steve rix]

Examples made by the One Show of 'nudge' were collection boxes that were transparent with notes them. This encouraged people to put more in the box. A stair case to a tube station was made to look like piano keys to encourage people to use the stairs rather than the escalator that ran along side it..........

Also, They put out free food in a public place. The same number of cakes on one plate as there was fruit on another plate. It goes without saying that the cakes disappeared and were 40% more popular.
Repeating the experiment they placed a mirror ( the nudge) at the table so that people could see themselves as they looked at the fruit and cakes on the table. The exact opposite happened. 40% picked the fruit. Effectively nudging people into eating healthier food.

Amazing....

Going to look a bit of a twat canvassing with a mirror!!

[Lee Burbidge]

it was a top ten book for months a number of years back

http://www.amazon.co.uk/Nudge-Improving-Decisions-Health-Happiness/dp/0141040017/ref=sr_1_1?ie=UTF8&qid=1341341240&sr=8-1

Hey thanks for the link 

[Lee Burbidge]

Examples made by the One Show of 'nudge' were collection boxes that were transparent with notes them. This encouraged people to put more in the box. A stair case to a tube station was made to look like piano keys to encourage people to use the stairs rather than the escalator that ran along side it..........

Also, They put out free food in a public place. The same number of cakes on one plate as there was fruit on another plate. It goes without saying that the cakes disappeared and were 40% more popular.
Repeating the experiment they placed a mirror ( the nudge) at the table so that people could see themselves as they looked at the fruit and cakes on the table. The exact opposite happened. 40% picked the fruit. Effectively nudging people into eating healthier food.

Amazing....

Going to look a bit of a numpty canvassing with a mirror!!

lol I know.... thats why I need to work out how exactly I can get it to work in window cleaning marketing....
 

[Lee Burbidge]

Send a 6'6" 300 LB canvasser round, to give them a "nudge"

Might work 

lol

[Lee Burbidge]

Send a 6'6" 300 LB canvasser round, to give them a "nudge"

Might work 

In a strange way your name Mr Happy ( although if you avatar was a happy one) could be a nudge as it promotes a feeling of happiness when I see your name (actually probably not strictly a nudge when I think about it) although feelings do play a huge part in peoples buying, People don't buy window cleaning services they buy feelings ( get you head round that one lol)

Just need to link a nudge to a choice. How can I do this??

[Paul Coleman]

Years ago I worked for an advertising company.  It involved driving around some southeast supermarkets distributing advertising materials and maintaining the boards, a bit of selling etc.  Many of the boards had a mirror in the centre about head high for many women.  The ad slots next to the mirrors cost more to advertise on.  This was the last job I had before window cleaning and the independence was good practice for going self employed.

[Lee Burbidge]

Years ago I worked for an advertising company.  It involved driving around some southeast supermarkets distributing advertising materials and maintaining the boards, a bit of selling etc.  Many of the boards had a mirror in the centre about head high for many women.  The ad slots next to the mirrors cost more to advertise on.  This was the last job I had before window cleaning and the independence was good practice for going self employed.

Wow is that true.

[Chris Cottrell]

Do you have a wife or any children Lee?


Any hobbies or man-toys etc?

LMAO   

you know sometimes this site just needs a "like" button 

[Paul Coleman]

Years ago I worked for an advertising company.  It involved driving around some southeast supermarkets distributing advertising materials and maintaining the boards, a bit of selling etc.  Many of the boards had a mirror in the centre about head high for many women.  The ad slots next to the mirrors cost more to advertise on.  This was the last job I had before window cleaning and the independence was good practice for going self employed.

Wow is that true.

Of course.  I kid you not.  Also, on boards where there was no mirror, they charged more for the centre position - the spot where the mirror was on some boards.  It was a nice little job that.  It paid about £9k 21 years ago.  I got the use of their van for my own use so long as I didn't take liberties.  Once I got to know my way around, I would stop off and visit interesting places on  the way around.  A couple of hours on the beach in the Summer before heading home and doing the supermarkets on the way.  Or visit a historical church/museum/gallery.  Sometimes I would take a friend out with me for the day.  The ad company was based in the north west so I got to see a boss about two or three  times during the year I was with them.  I even begrudged phoning in at the end of each day to exchange messages 

[mister bit]

interesting

 i read a report that studied empty buildings and if a window was smashed within a short space of time all the windows got smashed but if the window was repaired it would be ages before another window was smashed.

the psychology was if someone had already smashed a window subsequent vandals were somehow excused because they hadn't started the window smashing malarkey

maintenance window cleaning should be the start of any building maintenance schedule or put another way if landlords are declaring intent to maintain a property the tenants would feel obliged to look after the property

window cleaners are the nudge QED

[Window Washers]

Do you have a wife or any children Lee?


Any hobbies or man-toys etc?

pot kettle 

[Ian101]

I watched this really interesting bit of the One Show today. They were talking about the 'nudge theory'. The idea is that by using subtle symbols and techniques you can influence choices made.  I think this can be applied to marketing for window cleaning services.

Has any body else seen this....... I need to have a think about this. I would like to see if it works.

yup great fun with NLP and body language mirroring ... served me well selling cars for 25 years and yes still use it now when canvassing