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So stop competing on price, up your service and aim at the kind of customers who like to pay a good price for a good job
Andy, there is another way, call Robert at Alltec.
There are lots of ways of looking at pricing, but as Jim says, stop competing on price. The trouble is that only leaves you with quality to compete with and that in my experience is the main reason lots of cc's can't charge high prices because they can't deliver the quality that goes with high prices.We re-cleaned this job the other day on a carpet cleaned by someone else just last week, how can that guy charge higher prices if that is the best he can do?
I often hear this argument of offering your services to higher end clients who are willing to pay more.Do you not find that these clients are hard to come by for various reasons.Here are 2.There aren't as many of them to market to and higher end houses don't require CC as often as these people are much more likely to look after their carpets the houses are a lot bigger so don't get dirty very easily as soiling has more than likely been got rid of in the hallways,unlike in an average sized house where you are directly in the lounge.There are many quite affluent areas in my vicinity but I very rarely get calls from these places.