It appears that they are 'super agents' for the care industry, providing 'advice' on care homes for the elderly and all aspects of care.
Go on their list, but do not pay for it.
Another lot looking to make money off your business.
I would say that you would give them a percentage ( not very big ) of any work they give you.
http://www.approvedcarehomes.co.uk/Over the last 30 odd years in the business I have seen so many of these come and go and I am still here!!! Perhaps cos I won't pay them anything!!