[Tom Kelly]

Instead of having:

window cleaning (place)   window cleaning (place)   window cleaning (place)   window cleaning (place)
window cleaning (place)   window cleaning (place)   window cleaning (place)   window cleaning (place)
window cleaning (place)   window cleaning (place)   window cleaning (place)   window cleaning (place)

at the bottom of each page, just make sure your content and tags contain the things you want to be optimizing for.

If you do that above, then you will soon be punished by Google, what worked well in the past, will now destroy anything you do.

Have no ridiculous back links to things that aren't relevant.

Ensure your text reads correctly, and not as if a robot has written it.

[Window Washers]

it is not just about botton tags Tom, you can get punished for doing this also

[H S and Son]

Try filling the bottom of your page with all sorts of window cleaning terminologu followed by local place names, then make sure the text colour is the same as the page background colour 

[stuart mc]

think they mean dinny tell lies tosh

[Window Washers]

Try filling the bottom of your page with all sorts of window cleaning terminologu followed by local place names, then make sure the text colour is the same as the page background colour 

lol matt