I tend to undersell it, I'll tell them exactly what to expect,...... the protector will make the removal of stains easier, it does not stop the carpet becoming dirty.
I would agree with that Mike....but not the context of you first post ''Selling more protector''
To sell it, you have to make a customer believe in it.
If you'v had a regular customer for years and then you turn up with the ''T'' shirt and umberella logo and she says ....hey I want my carpet protecting.
You then say ok, its an extra ££ to have the carpet protected....however it will give you extra time to blot the spill and there is less chance of permanent staining and thats about it. If you tell them the truth....you will also tell them that if you spill a fresh cup of boiling hot tea on your wool carpet, it will permanently stain whether you have protection or not. And if the kids spill drinks on the carpet while your not there....it's gunna stain.
If you tell the customer the truth then they will probably not pay the extra and you will retain the customer.
The only way to sell it, is to lie or make them believe it is bullet proof...then they will pay for it.
It doesn't happen often...but occasionally I get a new custy saying the previous company protected my carpet, but it's stained.
I wouldn't like it to be one of my previous custys. Not only would I have lost them, but my reputation with recomendations.