What we need to be mindful of is for a company to place it's self between the buying public and business is an extremely lucrative place to be, it's where a lot of mammoth companies have made millons, yellow pages, yell.com, google, groupon, myhammer.com and endless new smaller enterprises, they all want to get in that space! They tell you anything and won't always be honest with you, they couldn't really care less, there's big money to be made for them, small business are easily exploited.
Just worth remembering when they (cold) call.