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Crystal-clear

  • Posts: 3029
Leafleting vs Canvassing New
« on: April 11, 2012, 07:46:58 pm »
isnt it great when you get a phone call from a leaflet , you can double it first time sell em anything cos they just really want it,

im slowly trying to build up more work that i can sub out long term but im not looking forward to the painful canvassing process you know pick up 10 have 5 left on 3rd clean and its the mistery factor , u never know what you got till you clean it 3 times.

leaflet customers are just so much better but then you need to wait for the phone to ring.

who builds with leaflet only? how many u need to drop for say 100 calls or better yet 100 cleans.

i can get 20,000 leaflets for a reasonable price its tempting but then what should i be paying to deliver them and more important you need a trustworthy company to deliver them

i wonder how lees 100k drop went.

Perfect Windows

  • Posts: 4308
Re: leafleting vs canvassing
« Reply #1 on: April 11, 2012, 07:59:26 pm »
My business is built entirely on leaflets.  If I drop 225 I get a customer (not a call).  Mine contain a price, so almost every call is a customer, as they have already got over that hurdle.  So, for me to get 100 customers costs 22,500 leaflets.

Ref delivery, I was sick of lying delivery companies (to hear more drop me an email), so I placed an ad on Gumtree for self-employed leafletters at £6 an hour.  I got hundreds of responses and chose the two who had the gumption to look up my phone number and call.  They carry a tracker so I know (1) the hours they have been out and (2) the streets they did (you can actually see their tracks up and down garden paths on Google Earth so you know they aren't just going for a stroll).  They drift about doing the hours that suit them but if I wanted more customers I'd just up the pressure a bit and get a handful going.  I'm pretty stuffed full at the mo so I don't need them going at it full-tilt.

They deliver around 120 an hour, so 5p each.  My leaflets are just under 3p, so 8p x 225 = £18.00 for a self-qualified customer.  I think that's an absolute bargain.  £18 each for your 100 customers will be £1,800.  You simply can't avoid the mathematical truth in there, I'm afraid.

As for waiting for the phone to ring, I get about 25% within a week, 25% second week, 25% third week and then the rest over the next year or so.  (The exact numbers are a handful of % different but near enough).

So, 20,000 leaflets will be whatever you pay plus £1,000 delivery and at my rate of response would get you 89 customers.

Hope that helps,

Vin

AshWhite

  • Posts: 3427
Re: leafleting vs canvassing
« Reply #2 on: April 11, 2012, 08:02:36 pm »
Who supplied the tracker that's used?
Carpet Cleaning http://www.floors2show.co.uk
Google Adwords Management http://www.pagecrest.co.uk

Crystal-clear

  • Posts: 3029
Re: leafleting vs canvassing
« Reply #3 on: April 11, 2012, 08:07:28 pm »
Thank you Vin Very helpful post indeed you broke it all down even.

this tracker thing sounds quite interesting how did you get them that?

also m8t dropping over 20k in leaflets dont you find it hard to cover areas?
for example say you wanted to hit a certain pstcode with over 100 streets how do they stay on top of that?

and do they drop your leaflets as single for only £6 an hour?







magic moments

  • Posts: 579
Re: leafleting vs canvassing
« Reply #4 on: April 11, 2012, 08:11:55 pm »
Perfect windows,how do put your prices on the leaflets to accomadate different size properties,I'm quite intrested in doing this.

Crystal-clear

  • Posts: 3029
Re: leafleting vs canvassing
« Reply #5 on: April 11, 2012, 08:16:23 pm »
Perfect windows,how do put your prices on the leaflets to accomadate different size properties,I'm quite intrested in doing this.

its a guide price im guessing a bit like lee pryors

i think its a good idea. might have to put one in as it will break the ice already , only downside im thinking is it will be in the one off peoples head so when they call to ask for a one off and say its 3x they might think they are getting ripped off.

magic moments

  • Posts: 579
Re: leafleting vs canvassing
« Reply #6 on: April 11, 2012, 08:20:55 pm »
I'm going to look at pryors site to see his structure

bobby p

Re: leafleting vs canvassing
« Reply #7 on: April 11, 2012, 08:30:03 pm »
iv employed 2 partime leafletters over the last year or so and for every 1 honest worker theres 10 skivers !

 im now v.good at spotting a Skiving leafletter ,heres some SURE signs

- covering too much ground ,a skiver overexaggerates how far he walks
- never complaining about aching legs/hips,cos hes been holed up in a bus shelter!)
- loves texting,a skiver texts bigtime to pass his workday
- tries hard to switch to work alone,rather than in a pair- a skiver will go the extra mile to be alone
- happily works 6 hours or more( a genuine leafletter flakes at 5 hrs)
- says he loves working in the rain(of course,cos hes in the dry in the bus shelter again )
 - FAKES being tired, a trudging walk style,but within seconds hes walking very quickly,especially once paid

a good way to catch out a wayward leafletter is to praise them,say youre doing good- then they increase the skiving as they think you are dozy - at that point theyre easy to catch by following them in disguise ,wearing a wig works well i hav found

Carl@Cwc

  • Posts: 1076
Re: leafleting vs canvassing
« Reply #8 on: April 11, 2012, 08:32:49 pm »
My business is built entirely on leaflets.  If I drop 225 I get a customer (not a call).  Mine contain a price, so almost every call is a customer, as they have already got over that hurdle.  So, for me to get 100 customers costs 22,500 leaflets.

Ref delivery, I was sick of lying delivery companies (to hear more drop me an email), so I placed an ad on Gumtree for self-employed leafletters at £6 an hour.  I got hundreds of responses and chose the two who had the gumption to look up my phone number and call.  They carry a tracker so I know (1) the hours they have been out and (2) the streets they did (you can actually see their tracks up and down garden paths on Google Earth so you know they aren't just going for a stroll).  They drift about doing the hours that suit them but if I wanted more customers I'd just up the pressure a bit and get a handful going.  I'm pretty stuffed full at the mo so I don't need them going at it full-tilt.

They deliver around 120 an hour, so 5p each.  My leaflets are just under 3p, so 8p x 225 = £18.00 for a self-qualified customer.  I think that's an absolute bargain.  £18 each for your 100 customers will be £1,800.  You simply can't avoid the mathematical truth in there, I'm afraid.

As for waiting for the phone to ring, I get about 25% within a week, 25% second week, 25% third week and then the rest over the next year or so.  (The exact numbers are a handful of % different but near enough).

So, 20,000 leaflets will be whatever you pay plus £1,000 delivery and at my rate of response would get you 89 customers.

Hope that helps,

Vin

absolute quality post m8

Carl@Cwc

  • Posts: 1076
Re: leafleting vs canvassing
« Reply #9 on: April 11, 2012, 08:41:14 pm »
hi vin.

what was your job description details as i was just gonna put one on gumtree to gain some leaflet droppers.
mail me if you like m8, id like to discuss this with you pls

info@cannockwindowcleaning.co.uk

magic moments

  • Posts: 579
Re: leafleting vs canvassing
« Reply #10 on: April 11, 2012, 08:48:17 pm »
I'm going to get some done,any cheap places and also would like them to go in the letter box without a struggle what size,thickness would do?

Perfect Windows

  • Posts: 4308
Re: leafleting vs canvassing
« Reply #11 on: April 11, 2012, 08:51:58 pm »
Perfect windows,how do put your prices on the leaflets to accomadate different size properties,I'm quite intrested in doing this.

If you look on my website (link below) you'll get the idea

V

Perfect Windows

  • Posts: 4308
Re: leafleting vs canvassing
« Reply #12 on: April 11, 2012, 08:55:40 pm »
Who supplied the tracker that's used?

It was from Maplins.  Very simple - one button to switch on at start of deliveries, one to switch off.  They send the log file it generates with their invoices.  The only possible scamming that can go on is if they deliver someone else's leafets with mine (which might slightly reduce my strike rate), but I do occasionally see them out and haven't caught them at this yet.

Vin

Lee Pryor

  • Posts: 2287
Re: leafleting vs canvassing
« Reply #13 on: April 11, 2012, 08:59:06 pm »
I'm going to look at pryors site to see his structure

I hope you like it  ;)
The best way to predict the future is to create it.

supernova77

  • Posts: 3547
Re: leafleting vs canvassing
« Reply #14 on: April 11, 2012, 09:00:03 pm »
Quote
My business is built entirely on leaflets.  If I drop 225 I get a customer (not a call).  Mine contain a price, so almost every call is a customer, as they have already got over that hurdle.  So, for me to get 100 customers costs 22,500 leaflets.

Ref delivery, I was sick of lying delivery companies (to hear more drop me an email), so I placed an ad on Gumtree for self-employed leafletters at £6 an hour.  I got hundreds of responses and chose the two who had the gumption to look up my phone number and call.  They carry a tracker so I know (1) the hours they have been out and (2) the streets they did (you can actually see their tracks up and down garden paths on Google Earth so you know they aren't just going for a stroll).  They drift about doing the hours that suit them but if I wanted more customers I'd just up the pressure a bit and get a handful going.  I'm pretty stuffed full at the mo so I don't need them going at it full-tilt.

They deliver around 120 an hour, so 5p each.  My leaflets are just under 3p, so 8p x 225 = £18.00 for a self-qualified customer.  I think that's an absolute bargain.  £18 each for your 100 customers will be £1,800.  You simply can't avoid the mathematical truth in there, I'm afraid.

As for waiting for the phone to ring, I get about 25% within a week, 25% second week, 25% third week and then the rest over the next year or so.  (The exact numbers are a handful of % different but near enough).

So, 20,000 leaflets will be whatever you pay plus £1,000 delivery and at my rate of response would get you 89 customers.

Hope that helps,

Vin

That's well worked out Vin.

I think both leafleting and canvassing both have their place... I built my round canvassing.

Andy

Perfect Windows

  • Posts: 4308
Re: leafleting vs canvassing
« Reply #15 on: April 11, 2012, 09:02:50 pm »
hi vin.

what was your job description details as i was just gonna put one on gumtree to gain some leaflet droppers.
mail me if you like m8, id like to discuss this with you pls

info@cannockwindowcleaning.co.uk

I lost the original, but it was something like:

Reliable self-employed leafletters 10-40 hours a week

The text outlined what I was looking for, clarified self-employent status and mentioned that carrying the tracker was a condition of payment of invoices.

Tracker at: http://www.maplin.co.uk/bluetoothandreg-gps-travel-tracker-351568 - Mine was £60, now £20.

Vin

Perfect Windows

  • Posts: 4308
Re: leafleting vs canvassing
« Reply #16 on: April 11, 2012, 09:03:45 pm »
I'm going to look at pryors site to see his structure

I hope you like it  ;)

You may find that mine is very much similar to Lee's...almost as if I nicked it!

Vin

Carl@Cwc

  • Posts: 1076
Re: leafleting vs canvassing
« Reply #17 on: April 11, 2012, 09:18:31 pm »
I'm going to look at pryors site to see his structure

I hope you like it  ;)

hey lee how u doing m8
ill post you my newest trifold in A3  ;D

Crystal-clear

  • Posts: 3029
Re: leafleting vs canvassing
« Reply #18 on: April 11, 2012, 09:40:20 pm »
i think you got an amazing setup vin,

so that thing tracks where they are at all times when you connect it to the pc?
or can you see it while they are walking?

i havnt tried looking for self employed leafletters but i can imagine it cant be that easy
and you are even getting invoiced by them at £6 an hour sounds like you got yourself a couple of hard working decent guys ,

Window Washers

  • Posts: 9036
Re: leafleting vs canvassing
« Reply #19 on: April 11, 2012, 09:44:16 pm »
would be interested to know what tracker you use Vin, that sounds like a good bit of kit.
If your not willing to learn, No one can help you, If you are determined to learn, No one can stop you ;)