Hi,
After reading my reply George I can see it may have come across as a bit sarcastic, it wasn't meant to be.
110,000 will be broad match and that was sourced from Googles largely unreliable keyword tool as im not in the office to use our usual software.
There's a whole host of keywords out there that are easily overlooked.
"Window cleaners xxxx" town is what we are targeting for our members, "window cleaners" as Ian said is a long term goal we have also set ourselves for both traffic and the medal!
Cheers,
Huw