Getting back to Clives original point, yes there are some people, quite a lot in fact who have very little money left over after paying the grocery bill, mortgage etc, etc.
I stopped in a town this evening and a customer of mine noticed the van and came over to ask about getting her leather suite cleaned. As she was a regular customer I gave her a discounted price from what I normally charge. I could see straight away from her expression that the price was a bit out of her reach, so I immediately knocked €10 off and she said ok. Point is , a few years ago the same woman would just ask me to clean the suite and would ask me what she owed me after I had finished the work. Not any more, and that goes for a lot of people.
Do we keep raising our prices or keep them at the same level as pre recession times and in doing so put our prices out of reach a lot of customers or do we adjust our prices to a point where our customers can afford to hire us.
This is something which I ponder on all the time.