[Lee Pryor]

lee do the prices on your leaflet/website include vat???

yes

[Londoner]

Cheap, 4 to an a4 photocopy.
 
Picked up a sh*t load of customers from these bad boys. 

Keep it simple

Thats absolutely 100% right. Keep it simple, keep it cheap. I am totally convinced that leaflets like this work better than expensive glossy ones

[Lee Pryor]

there is no such thing as 100% right. different things work best for different people. Years ago I did things leaflets like that and for me they did not do as well.

Customers tell me all the time that they get loads of window cleaning flyers but they went with us because they had never seen such a proffesional one. It says to them if a company has bothered to take the time and spend the money to produce that they are probably going to turn up on time every time and do a good job.

People are fickle these days. They want to see just what there getting and how much it cost. The main advantage to me is I dont have to do quotes 90% of the time anymore. When someone calls they have already decided to use us. I dont want to spend my time going round 5 houses all over the place and maybe getting 3 out of 5.

[colley614]

Lee I think your 100% right with you statement about people wanting a professional company. I found this a lot too in the past. I think if you have a home made leaflet then turned up uniformed in a signwritten van with all the latest equipment to give them a quote it kind of puts them off as they are expecting the guy with the baseball cap with a galvanized bucket with a brass squeegee. So as soon as they see all this professionalism before you've quoted they're thinking. 'This guys going to cost a fortune!'

[Lee Pryor]

"this guy is going to cost a fortune"

spot on. thats exactly what I want them to think. buy the time they have read my leaflet they are expecting to not afford it. then they see the price right there and its affordable. our prices are average for the area we are in. I know alot of other guys here and they charge about the same. Of course there is always someone cheaper or more expensive than us.

Dont forget we never undercut, we cant. they pay the price they see and thats that

[colley614]

"this guy is going to cost a fortune"

spot on. thats exactly what I want them to think. buy the time they have read my leaflet they are expecting to not afford it. then they see the price right there and its affordable. our prices are average for the area we are in. I know alot of other guys here and they charge about the same. Of course there is always someone cheaper or more expensive than us.

Dont forget we never undercut, we cant. they pay the price they see and thats that

Thats what I mean with your advertising the customer knows exactly what they are looking at before they even pick up the phone. If your leaflet looks cheap and cheerful but then you turn up looking ultra professional its going to make the customer uneasy. As you said in the other thread you can loose out giving your prices beforehand but I'm sure if you don't spend hours quoting everyday the extra work will more than pay for what you'd loose by underquoting by a pound here and there.