Nice one Blue
The following quote is taken from Pro's thanks you Carl Stacey

and the 35% increase in efficiency is after only 4 months dirt. So its a useful figure to quote ?
"Earlier this year we were asked to conduct a test by a locally based, national solar system installation company.
The p.v. units had been installed 4 months previously. We chose a day when the weather was consistant ie. clear skies, they tested their live output before we conducted the clean, we cleaned them and waited for them to dry (drank a cuppa!). The company re-tested the live output and found a 34.9% increase!
However, the installation company wouldn't let us approach their customer database as part of the sales pitch to the end user (provided by the manufacturer) is that the units are self cleaning and would not need to be cleaned for up to 40 years!
Obviously we are going to take a direct approach anyway but feel that, even if used as a loss-leader, given the benefit over cost implication, it would potentialy open more opportunities for us in the long term especially as no further investment is required. Long live wfp!
It is an interesting one though isn't it.
And whilst i'm here, Happy New Year to you all!
and a happy and profitable New Year to you Carl