Hi Phil,
Good luck to you! I've been in the trade for three and a half years. On every job or on site quotation, I always take the time to do a proper survey no matter how big or small the job is, and I fill out my survey sheets religiously. As well as giving my customers the right first impression, the survey helps to hopefullly elliminate any complacency.
When I started up, I went to the biggest church in town and offered to carry out a clean at a heavily discounted rate. I done some work, then asked the minister for a testimonial. He gave me a glowing report, and I have used his testimonial on my leaflets, letters and website etc. As a leading figure in the local community, his testimonial has worked wonders!