I was recently introduced to a marketing consultant and was wondering if anyone has used one with any degree of success ?.
I am waiting for the guy to come back to me with a proposal and costings.
He made a good impression on our first meeting and said that whilst he will charge a small fee for any initial work he is quite happy to get paid on results but what this actually means in practice i will have to wait and see.
Anyone use Carpet Cleaners and are they any good?
Get my point?
Who introduced him to you, someone who had good results? What you need is to ring him up and get half a dozen customers' numbers off him, ask them how much money they have made because of him.
Either he will, refuse/give an excuse or you will talk to people who have used him and find out for sure. Unless you get very enthusiastic responses forget it as people will tend to defend their decision even if not as wonderful as they had hoped.
Has he worked out how much a new client is worth to you? This is a key factor that anyone worth their salt would be doing for their own benefit as much as yours. Knowing your lead to conversion rate see if he could devise a campaign where he is paid per lead.