[Tony Gill Carpet Smart]

Mike  just one question why so Cheap  :

Tony

[Shaun_Ashmore]

What about offering packages so customers can see why prices are different it'll make them think about what they are asking for I always found that I could command a bit more respect and train their brain (even if it was a bit vacant) to thinking that there's more to it than meets the eye

Shaun

[jasonl]

A variation on what was posted the other week , this is how I have filtered out most idiots

http://www.dry-fresh.co.uk/Contact-Us.php

[JandS]

Mike

If I rang a carpet cleaner for a price and he
asked me how dirty they were I would be
struggling how to answer.
"Not too bad"  "A bit dirty where we walk regularly"
They're not sure how to answer because
a bit dirty to one is pristine to another and
filthy to another. They only want a price.
We're all price shoppers, yourself included
at a guess.

John

[Shaun_Ashmore]

I agree with you John another way around it would be asking them if they want a deep clean or a surface clean or a wet clean or dry clean, dry clean would be a premium charge.

Shaun

[Simon Gerrard]

I thought the whole point of advertising was to get people to call you for more information. Prices on web sites IMO removes the need for people to call you. Ok, some are price shoppers but we convert a very high percentage of those people (well, my wife does )  Every phone call is a sales opportunity and those opportunities could be lost by publishing your prices, which is the primary reason people call you.

Simon

[Mike Halliday]

you're right! that's a mistake the dining room should be less than the livingroom but like i said in my first post this is not finalised  the living room will actually be £65 and the minimum charge £65

Simon marketing is not about getting people to call for information, its about getting the right people to call for information.

have you ever seen a advert for Mercedes Benz or BMW in the Sun or Mirror... no because they target their advertising to the people who can afford their cars. They don't get Sun reader to call and then try and convert them.

I'm just using the prices to target higher end clients.

[Simon Gerrard]

Mike,
Fine, market the higher end people, but by publishing your prices you remove the need for them to call you because you've already told them what they want to know. We deal with a lot of high end customers and they are just as price sensitive, if not more so than the lower end, so if they think your prices are high they will look elsewhere and because you answered the price question on your website, you  lost the opportunity to to explain what they get for their money.
Not your best idea IMO.
Simon

[Mike Halliday]

Mike,
Fine, market the higher end people, but by publishing your prices you remove the need for them to call you because you've already told them what they want to know. We deal with a lot of high end customers and they are just as price sensitive, if not more so than the lower end, so if they think your prices are high they will look elsewhere and because you answered the price question on your website, you  lost the opportunity to to explain what they get for their money.
Not your best idea IMO.
Simon

to be honest i agree with you its not my best idea and and if my website was a big provider of work i wouldn't risk it but this page is still a work in progress and I'm tinkering with the idea of having the prices hidden .

i was thinking of doing a prices video, where i talk about how we are different and what we do and then have the prices listed as credits at the end.

 I would put in bold on the page our prices are listed on our short video please watch to view them

[Simon Gerrard]

 I would put in bold on the page our prices are listed on our short video please watch to view them

You been on the wine

Simon

[AshWhite]

Mike,
If you're not happy with things as they stand, then you have to try an alternative approach. Its not set in stone, if it has a detrimental effect in 2 months, change it back (or something different again).
It doesn't sound like web eqnuiries are the lifeblood of your business so I suppose you don't have much to lose.

[markpowell]

Always advertised my prices and always will do, simply can not be bothered or have the time for time wasters.
We all buy on price to some extent with every purchase we make and carpet cleaning is no different, as long as you can justify the price you are charging with the quality of work undertaken then everyone is happy.
Mark

[AshWhite]

My prices are on my site, and quite often its a case of "I'm wondering when you can book me in?" I give them a date, call over - job booked. The topic of price doesn't even come up as its all there - but that said I am far from the mot expensive (far from cheapest in the area either mind!)

[garry22]

Simon marketing is not about getting people to call for information, its about getting the right people to call for information.

Spot on.

This is about filtering out the visitors. If people simply cannot afford a price, it does not make them bad people; just bad prospects for a high end business.

you  lost the opportunity to to explain what they get for their money.

Your website will do whatever you want it to - automatically. If yours is not telling them why you are different and what they will get then improve your website.

[Mike Halliday]

I had a  coffee at Cafe Neros this morning sat down and gave the page a good looking over and I do think it needs some big changes,

 It makes no allowances for people having multiple items cleaned. I think i need to say that these are the single room prices and covers the cost  of travel and set up, once we are at their home and cleaned the first item we can offer  reduced prices for all extra work carried out.

this will stop the priceshoppers but serious customers will still need to call to find out how much discount they will get for multiple rooms

  

[mark_roberts]

Mike

Youve been in business for years and must have a huge database of clients.

So you want higher end clients without the price shoppers ringing and dont we all.  So why dont you take your focus of the web and focus more on direct database marketing and referrals to those type of clients.  Sometimes its just easier to advertise, answer the phone and book them in but not always the best from a business point of view.

Mark

[bennymon]

hi tony just wondering how well your priced leaflets work say how many carpet cleaning calls per week do you get . it sounds like its working 
shaun i think your right on customers i find i get not the really rich ones but the fairly well off with nice houses .

[Mike Halliday]

another idea......

what about a count down to the end of a specail offer and every 2nd room half price

http://www.henryhalliday.co.uk/Beverley-Hull-Carpet-Cleaners/price-guide.html

[Shaun_Ashmore]

I know it's early days but how are going on with your website price list, has anyone called and just booked with no quibbles?

Shaun

[AshWhite]

Mike - just to clear smething on the offer up:

It says "Every 2nd item half price", which means No. 1 Full price, No. 2 Half Price, No. 3 Full Price, No. 4 Half price and so forth and so forth

But then you have:

e.g. We can clean your living room for £65, then all other rooms will be charged at HALF PRICE.

It should either say "All subsequent items half price" or lose the example underneath, depending on which is correct.