I market to my database October so I can get them out of the way for the November and December run in to pick up new clients. It really helps me develop my database that way.
I've already made a start on January with a total of £1850 in it already, some new clients will wait not all but some, I'm still getting a high frequency of calls coming in but the ratio of turning them into bookings is low because they NEED it done before the big day.
I do quote over the phone but am finding most jobs over £200 need to be 'audited' so next year I will be endevouring to see every new client regardless of what they need doing.
A very good cc friend of mine says that you don't know the real life time value of a client over the phone, well he calls them Cash Cows but same thing.
Shaun