[bluesky1]

As a new domestic cleaning company,I am looking to deliver 8000 leaflets per month.
What sort of response rates can i expect,I suppose it will vary area to area in UK.If anybody
has any approx likely response rates I am in large city lots new apartments.Any help much appreciated.
Also interested if better response rates off  inserts or an actual advert.

[Tim Downer]

Hi

I would have thought you would get a better response from yellow pages, as that seems to be the place most people would turn to for a Domestic Cleaner. As far as i remember, the response you would get from a leaflet drop is only around 2%....no doubt i will be corrected on the figure, but that is the average consensus.

If i had a leaflet dropped through the door, unless it looked very professional, i wouldn't give it a second look. An advertiser in the yellow pages looks more professional and looks like a more established company.

Just my thoughts on it.....thats all.

Regards

Tim

[*Chris Browne]

agree with you there Tim, the leaflet as got to be something special to make you not want to throw it in the bin,


chris

[mxg]

I think the quoted figure is 3%

But that could hardly be called a "success" rate with a failure rate of 97%! Most of them go in the bin unless you happen to be lucky and land through the letter box when somebody is thinking about using a cleaning company. Otherwise you have to keep repeating your leaflet drops time and time again

I think 10,000 is the minimum quantity for most of these guys.

We have a good local scheme that I will explain in detail in a separate post when I have a bit more time.


As Tim says Yellow Pages is still the place most people turn to when they want something like this

Mick

[clifford123]

3% of 8000 is 240 jobs or 60 per week....not bad i would have thought.......in my neck of the woods yellow pages 2005/2006 has just been printed, which means a year to wait for ad placement.............i'm about to start an oven cleaning business and will probably kick off with leaflet drops combined with local free paper adds..........does anyone know the average response % from paper adds............

[Eureka Ventures]

Is the 3% actual jobs or merely the response rate, which you then have to 'convert' to jobs?

Freddie

[dustdees]

Hi,

I'm very lucky, I use leaflet drops and it works well for me, but again, I think it does depend on the area you drop in.I have a new very posh area, where I dropped 250in a day, I got 6 repsonses and recieved 100% sucess rate!!!

But be careful it doesn't always work like that!!!

[cleaning co]

3% dream on ,more like 0.5% if u lucky

[Tim Downer]

I would have thought that the 2% - 3% is the possible response for a typical leaflet drop. However, out of that % you still have to make the sale!

As regards the post from Clifford above, if the success rate from 8000 leaflets was 60 jobs per week......we would all be far too busy working to be on the Cleanitup forum.....

The only way leaflets would work, would be to keep your 8000 leaflets, go to a smaller area and drop 1000 leaflets. Month later do the same 1000 leaflets in the same homes. Next month the same and so on.....The client gets to know your company, and while one month they are not interested in your services and the leaflet is thrown into the bin....a couple of months later their circumstances may have changed and your leaflet comes through the door again.
Calling over and over each month gets your name around.

Never tried this myself, but a sales guy recommended this method and said the 2% - 3% margin moves up to around 5%+ because of dropping the same leaflet month after month. It reminds the customer every month of your services.

Besides, i would rather walk round with a 1000 leaflets.....than face walking round trying to get rid of 8000+ leaflets!!

Regards

Tim

P.S Does the above make any sense? Too tired to check what i have written.

[clifford123]

all i was doing was calculating that 3% response was 240 jobs from a 8000 leaflet drop.........i would definetly question the 3% figure...............probably around 1% would be best response...........even then its still 80 enquries.........having said that i've i've worked it would take approx 16 hours to deliver 2000 leaflets ........i previously built up a successfull business, before selling it on....i sold prepacked cakes biscuits etc to the independant retail trade which took roughly 5 years to establish............this was almost entirely achieved by knocking on shop doors and speaking to the customer direct..........in the beginning my success rate for new business was 50%  although like the leaking bucket for every customer i lost i had to replace with another or preferably 2........... face to face contact with your prospect is always the best approach, alyhough i understand not everyone can do it this way.......anyhoo after that rambling post think i'm in need of a beer

[DP]

Anyone who can get a 3% or even 1% conversion on a leaflet drop (without it being anything to do with sex or the congestion charge) would probably qualify for the Guinness Book of Records.

[cleaning co]

yes i totally agree with dp, i hav been doing leaflets for over 10 years  every week and 3% even !% is near imposs !!!   u might get 3% walking round tescos with there shopping list on the back mind lol
as for carpet cleaning if i got 3%  id hav fleet vans on the road and id be driving a rolls royce and 5 holidays a year
1% id hav couple vans ,bmw and two holidays year
0.5%  still doing the work meself driving a ford 2 week holiday in spain and still buying that lottery ticket !!!

[Ian Gourlay]

Hi Essex No 1 carpet cleaner.

I agree with you as about point 3 % is what I achieve  that 3 in a thousand.
on blinds and carpets.

That actual jobs not enquiries.

If you want two vans and two holidays double your leaflet output.

I think companies such as Merry Maids put out 40K leaflets to launch a Franchise.

[Eureka Ventures]

Ian

3 in 1000 is, of course, a strike rate of 0.3%. How many enquires on average do you receive from a 1000 drop?

Freddie

[cleaning co]

hi ian,  bin there done it got the t-shirt lol   not for me , ;Dkeep me ford and cheap holiday

[mobile valeting & Power wash Services]

I run a Valeting and pressure wash set up, on setup I ordered 10,000 leaflets (2 sided multi coloured good quality leaflets) and placed them under car windscreens in selected car parks, train stations and the likes, my response rate varies from one month to another working out I can avarage anything from 0.09 one day up to 10% on other in any given drop area overall percentage to date 6% per thousand, I have now stopped the leaflets due to seasonal work loads and winter fleet cleans, my point being different services will have different  response figures I would not leaflet drop houses as not every house has a car and the bin is to close not many bins in car parks, (people don't like to litter) so it stays in the car.  I have been known to door knock when I was establishing myself with good results also, I have only heard of oven cleaners as we have one in my area who always has a small add in the local paper don't know how much responce or work he has but the add has been running for a few months now and at £80 quid a week it must be paying for him to keep running it.The only way you are going to work out a responce rate for oven cleaning is to actualy do it, leaflets worked for me, local paper add £250 for an a5 spread 4 papers result 3 calls, 2 jobs £100, anyway i have had my 2ps worth in short different services have different response rates, all the best in your venture if you go ahead.
Malky

[mobile valeting & Power wash Services]

p.s
dont know where I got the idea regarding oven cleaning must have read another post before I typed the previous replie sorry
Malky

[cleaning co]

hi malky ,dont take this wrong way but 10% !!!  and ave of 6%  and we talking about dom work?  if this is right i can hon say never thought this amount of people got their cars cleaned prof ,its hell of lot more than get there carpets cleaned
gary

[clifford123]

thanks malky

[mobile valeting & Power wash Services]

hi malky ,dont take this wrong way but 10% !!!  and ave of 6%  and we talking about dom work?  if this is right i can hon say never thought this amount of people got their cars cleaned prof ,its hell of lot more than get there carpets cleaned
gary
[Hi Gary,
I never take anything the wrong way as I said in the following post for some reason I replied to the oven cleaner not domestic cleaning which I know nothing about. 6% is what I achieved over a 6 month period, I use to think it was only for the well to do but I found out I clean more older cars say 3 or 4 years old than new ones from high class estates if you follow my drift, taking into account the driving to deliver leaflets the actual targeting of the areas to leaflet and the time it takes it is not as good as it sounds, did you know more women have their cars valeted than men just a useless piece of info for you,
Malky