Let's sum up what was said. To be fair, I believe only one point of the following list was addressed, but it was the one point I think where most people were concerned about, the corrosiveness of hot water.
I think even the most experienced marketing expert would find it hard getting out of the fact that the other points were not very smart to list on their site. It's similar to traditional window cleaners slating wfp to their customers, then a year later trying to convert all customers to wfp, because it's now all of the sudden great. You can be sure the customers would certainly raise some eyebrows, complaints, and doubts.
As for the points, I do think Brodex did shoot themselves in the foot with it.
REASONS NOT TO USE HOT WATER
• Can crack the glass
• Unnecessarily high running costs
• Extremely high initial outlay
• Increase leaks on machines
• Increases the corrosiveness of the
water
• Is an expensive gimmick
1. Yes it can, but you'd be doing something very wrong. Can happen though, and fair point if it was a random standalone quote.
2. Would entirely depend on when and where you'd use it. Diesel heaters are more expensive to run then LPG ones. But if you use it on the right jobs you'd crank out a much higher hourly rate, hence it's 100% worth running a hot system. Most people would argue that even on regular work, they are faster, so yes the running costs are higher, but the advantages are definitely there, and more money is made.
3. Extremely high initial outlay is perhaps true for a Diesel heater since the actual heater is already a lot of money, but if it was that bad, nobody would buy them, and Brodex might as well sell stick with cold systems, as their systems would be extremely expensive and bad value for money. Also, there is a great price difference depending on what company sells the hot system. My hot system was with all bits and bobs £400. Not much considering the potential earnings to be gained.
4. Increased leaks on machines, again that would depend on the setup, I setup my system the right way, and I don't have any leaks now. Only leak I had was plastic hozelock, I've tried a pro metal hozelock and so far no leaks. This would discredit their ability to make a waterproof system, considering somebody like me (apparant amateur system builder) can actually make it run without leaks.
5. Corrosiveness, Joanne did bring up some good points, but I do think considering in what context it was originally put (reasons why NOT to use a hot wfp system) it did contribute to that argument, and was not a balanced view. Brodex did not say that, sometimes, if used properly, it can be used safely.
6. An expensive gimmick. That simply should have never been put on the website, that's the reason why over the years Brodex has gotten critical comments on this topic. If it was or is a gimmick, Brodex are doing the wrong thing selling these systems to the consumer, pulling the wool over their eyes.
Even though Joanne did a great job in my opinion on explaining the corrosive bit, the rest of the
original statement was a bit of a marketing nightmare.