[derek west]

i used a pro company to deliver my leaflets, about 8000 i think.

i got 6 calls all together, they supplied a sheet of 40 addresses that they got signatures off to prove they had delivered them. guess what?, out of the 6 calls we got, 4 were actually off the sheet, hmmmmmmm coincidence? or maybe the fact that they accentuated the leaflet by knocking on the door? either way it was a complete waste of time,

heres something you can do.

ask the company where they are delivering and on what day, then tell them not to bother with the confirmation list, you will do it yourself. see what they say.

IMO they deliver 50% if your lucky.

if your serious about leaflets then do what mike does, and give someone a full time job. £150 to £250 will get someone serious enough and remember, check on them when ever you can.

[garry22]

What was the time period Days, weeks?) DereK?

[andy east sussex]

i said just 1000 a day how about if i put add in paper for someone who will work 4 hours a day at £6ph would that be any good ?

[AshWhite]

Not to be pedantic, but the min. wage is £6.08, so you're better off saying "meets minimum wage" or similar - don't advertise a job at a penny less than minimum wage (even if/especially if it's off the books)

[andy east sussex]

ye sorry i only put a price as a idea

[Linds Russell]

We have delivered 1500 leaflets by ourselves in the past week and have had 3 calls from them so far.

We have split these over midweek daytime, midweek evening and weekend daytime. All 3 calls came from the midweek daytime drop which was around 650 leaflets. We dropped 450 at night and 400 on Saturday afternoon.

My experience tells me that people do hang onto the leaflets for a while though. We still get calls from our original single sided leaflet that was delivered over 3 years ago.

[derek west]

What was the time period Days, weeks?) DereK?

about a week garry.

[andy east sussex]

but 10,000 leaflets aprently gone out since last monday and only 2 calls it not right

[AshWhite]

Andy, can you post a copy of your leaflet design?
Does it have any offers, or call to action?

[Paul H]

Hi

are the leaflets double sided?

Reason i ask is (and laugh if you want) if its one sided and lands face down it may not get read or noticed...and thats a fact..

I did a double sided one carpets Upholstery one side and my leather services on the other.... got a leather job went to quote got talking about carpet cleaning and custy asked if i knew anyone!!!..... she fetched the leaflet i showed her the reverse side ..... ske said "well ya bugger i didnt even notice that side"!!!....so got the carpets too

Regarding return rates etc... not sure if there is any magic formula or gauranteed % return... you just gotta keep plugging away within your budget on marketting .....and gauging what works... i dished out 5k leaflets...got one call!!!!.....but it turned into a £700 job.....so if i'f had say 10 calls from the 5k leaflets for say a £45 carpet cleaning that would be £450...more calls .... less return though... i think some of it is pure luck and your leaflet lands on the mat at the right time when the custy wants your services.....thats where i agree regular drops of the same area every 4-6 weeks gets the attention and hopefully the work..     

communication ( or marketting).....is key to operational success... as without it you dont get the work...once you get the work thats where building a reputation comes into it in your service delivery and standards....thats then where you get referrals and word of mouth work...(if the work and services is good)..

I'm new to this game too...but everything i turn over a little goes back into marketting whether that be a new batch of leaflets or something else...

You've got to be cost effective though as if you say  you plough £500 into whatever marketting means and not covering that investment and more.....you aint going to last long...

If you are starting out and have the time deliver yourself within 1/2 miles of your home do that to build a local customer base....by travelling less for work your overheads will be less ... have your van sign writing and be corporate in your marketting ... so the locals can relate your van / logo etc.. to the leaflet ....thats just landed on their mat..

When you aint using your van on a weekend....go and park it at the local supermarket or shops in the first space so everyone coming and going sees it....maybe chain one of those pavement / sandwich boards to it with a special deal...

Knock a letter up ... and on every job you do target the street where you did the job " today i cleaned the carpets or whatever at no.(just pen the number in).... you may not need me right now blah blah blah explain how you can help them care for their carpets etc.. even though they may not be dirty it gets them thinking...stck the offers on ....... you'll be amazed how many people like to keep up with people in their street..

this marketting costs peanuts and i imagine most on here do or have done this.....with good rate of return for the little outlay..

Good luck .... if anyone else has any other tips please feel free to share

Thanks
Paul