On the same page is a Groupon offer for an MOT and certificate for £15.
If your car was due an MOT and you saw this offer would you be tempted or would you pay £60 to another garage up the road? All mechanics are the same aren't they?
All the suppliers of carpet cleaning chemicals have offers to entice us to use them, people come on here and say how cheap they have got their printing done ( sometimes its an unqualified printer working from his garage), but doesn't matter as all printers are the same aren't they?
Its human nature, we love a bargain. Just last week someone posted about some pads available on Ebay at a bargain price, people went and bought them. They didn't care the person selling them is working from home and has nothing to do with the industry.
the guy printing in the garage is making a profit, the guy on ebay is making a profit. the service industry on groupon are slogging there guts out to line the groupon managers pockets while they them selves end up subbing out all the work cos they can't cope, making no money just to get leads from people that aren't coming back, and taking away a good living from good carpet cleaners who arent stupid enough to fall for this crap. theres a difference between being cheap due to low overheads and being cheap for the sake of it.
if your really desperate for work, i'm pretty confident you would get a good return on leaflets if you put on 70% off, 2 rooms for £26, this week only. you would then have full control of how many leaflets went out, this would stop you overloading on work, you would also get most of the £26 and allthough a stupid price, its far better than the 60% youd get from it from groupon.
groupon is for mugs unless controlled in which case it wouldn't get work. ask pierre, he controlled it and got 9 sales.
mike wondered why an established company would do this sort of thing, chances are, they employed a (crap) marketing guru and he just said, "i can get you loads of work gauranteed, groupon, now that will be £100 for my advice thank you very much"